Kent RO Systems expands in Sri Lanka, sponsors National Cricket Team for World Cup 2019

The move is part of the company’s broader expansion plans in the international markets in the next few years

e4m by exchange4media Staff
Updated: May 6, 2019 11:10 AM
Kent RO Sri Lanka Cricket

In a strategic move to cater to international markets, Kent RO Systems Limited has announced its Principal Sponsorship for the Sri Lanka Cricket Team for the forthcoming Cricket World Cup. The move is a part of the company’s broader expansion plans in the international markets in the next few years.

Underlining the significance of his company’s association with the team Kent RO Chairman & Managing Director Dr. Mahesh Gupta said "We are really excited to be sponsoring Sri Lanka National cricket team in World Cup. World Cup is the most popular format of the game and the highest order of agility, concentration and expert skill of the game.”

Kent has a large number of Sri Lankan consumers and has a great distribution system in Sri Lanka. This sponsorship of Sri Lankan Cricket Team will expand Kent’s presence in Sri Lanka Team Jersey with KENT logo was released by the President of the Sri Lanka Cricket Board. Dr. Gupta further said that KENT has a large number of consumers in Sri Lanka and many other countries.

In his video message, he said “Being associated with Sri Lankan Cricket Team will give a big boost to our consumers in Sri Lanka Kent RO today holds 40% of the market share within the segment in India. The region offers immense potential for products such as water purifiers, especially when the brand assures uncompromised quality."

“We have been looking to aggressively expand our business in the region and partnering with dealers and distributors is a significant step in that direction and will be exploring further prospects.”, further added Dr. Gupta.

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