Jacqueline Fernandez roped in as brand ambassador of Lotus White Glow

Fernandez will appear in multimedia campaigns spanning TV, print & digital, as the face for Lotus WhiteGlow Gel Creme, the flagship product from the WhiteGlow range

by exchange4media Staff
Published - Sep 11, 2019 5:03 PM Updated: Sep 11, 2019 5:03 PM
Jacqueline Fernandez Lotus WhiteGlow

Lotus Herbals has appointed actress Jacqueline Fernandez as brand ambassador for its Lotus White Glow range of skincare products. Jacqueline will appear in multimedia campaigns spanning TV, print & digital, as the face for Lotus WhiteGlow Gel Creme, the flagship product from the WhiteGlow range. Lotus Herbals, a brand that is committed to offering its consumers quality skincare products has found a ravishing endorser in Jacqueline, who believes in its strong ethos. The stunning actress who readily connects with the youth will definitely resonate with today's modern consumers, who are enamoured by both her beauty and personality.

Commenting on the association, Mr. Nitin Passi, Joint Managing Director, Lotus Herbals says "WhiteGlow is a brand which is mainly for the youth & based on natural ethos and we are glad that we have the most gorgeous celebrity to endorse it.”Actor & Model Jacqueline Fernandez elaborates"My preference for skin care products is one that is skin-friendly & made of natural ingredients. My need for an entire range of skincare products that get me glowing naturally has finally been met by Lotus, and I couldn’t have been happier. I’m truly glad that this association will let me acquaint all my women fans with such amazing products."

As the new face for Lotus WhiteGlow, Jacqueline will appear in multimedia campaigns spanning TV, print, in-store, digital, POP, Sampling and social platforms. With its biggest media plan for Lotus WhiteGlow Gel Creme, the brand will run a new TVC with Jacqueline Fernandez on top-performing GEC channels, Mega properties and top Regional and News channels. It will be supported by a new Print ad that will be placed across national & regional newspapers and leading magazines. To introduce the new brand ambassador, the new WhiteGlow will run on all social platforms like Facebook, Instagram, Twitter & YouTube. Massive bloggers activity and giveaway contest will be hosted to create maximum engagement.

Jacqueline, a former Miss Universe Sri Lanka, believes in keeping her skincare routine simple, and her makeup light, yet photo-ready. She has personally found Lotus WhiteGlow Gel Creme and LotusWhiteGlow DD Crème perfect for herself, and now she means to share the secret of her flawlessly glowing skin with all. Being a fashionista requires one to use heavy makeup, and that can take a toll on one’s skin. Lotus DD Crème doesn’t just resolve this problem for Jacqueline but also defends her skin from daily damages. With Lotus White Glow Gel crème, Jacqueline has found the unique combination of natural milk enzymes and Saxifraga extract that gives one "the glow of 100 moons".

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