Interpublic Group launches LiquidIndia, an agency for start-ups

LiquidIndia to manage communication needs of both mainstream clients and start-ups

by exchange4media Staff
Published - Jan 3, 2019 3:50 PM Updated: Jan 3, 2019 3:50 PM

The Interpublic Group (IPG) has announced the launch of its agency LiquidIndia Advertising & Digital Communications that will manage the communication needs of start-ups.  

LiquidIndia is a marketing and communications agency, equipped to cater to the requirements of both mainstream clients and start-ups. 

IPG’s spokesperson, Vivek Sharma said, “IPG has been mulling over the fact that with the emergence of start-ups there is a need for a specialised agency model to comply with their specific needs. Start-ups need a whole new partnership model. A partnership model that goes beyond advertising to product and service consultancy as well”. 

“With a wonderful team of writers, art directors, audio visual content creators, creative strategists and marketing consultants who will think, create and produce tailor-made brand solutions, IPG hopes to build a varied client portfolio under LiquidIndia” he added.

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