HPL Electric partners with Haryana Steelers for Pro Kabaddi League Season 7

This is HPL’s first alliance with the JSW Sports-owned team

e4m by exchange4media Staff
Published: Jul 19, 2019 6:48 PM  | 2 min read

HPL Electric & Power Ltd has announced its association with the Haryana Steelers during Vivo Pro Kabaddi League Season 7. HPL will be the Haryana Steelers’ official LED lighting partner.

As a part of its association, the Haryana Steelers will be sporting the company’s logo on their jerseys during the matches.

This is HPL’s first alliance with the JSW Sports-owned Haryana Steelers. The association will leverage the popularity of the players and their gaming competence to further HPL’s visibility amidst the wider consumer base and enhance its market presence in North India.

Commenting on the association, Gautam Seth, Joint Managing Director, HPL Electric & Power Ltd said, “Taking our journey forward with JSW Sports, we are glad to partner with their Kabaddi Team Haryana Steelers. With this association, we look forward to create meaningful marketing initiatives for our B2C customers especially in Semi-Urban and Rural Sector in order to strengthen the brand and product recall in the consumer’s mind. Being the official LED Lighting partner will be a great asset, as it will popularize and create HPL’s bond with potential and existing consumers.”

Mustafa Ghouse, CEO-JSW Sports, said, “We are delighted to have HPL Electric & Power Ltd as the official LED Lighting partners of Haryana Steelers for the seventh season of Pro Kabaddi  League. We have a long standing relationship with HPL and we look forward to another fantastic association and a successful season for our Kabaddi team.”

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