EyeTalk Media Ventures and dRSTi Communications partner to bring DOOH to corporate India
Launch India's first business content-driven, real-time DOOH network BizTalk
In an initiative that enhances workplace experience and connects daily with over 1 million digitally driven, tech-savvy professionals, EyeTalk Media Ventures, India’s fastest growing DOOH media company, has joined hands with dRSTi Communications, a Bengaluru-based workplace media specialist.
BizTalk is the first and the biggest real-time business network delivering Live Business and Technology News, Stocks, Forex, Flight Information, Market Cap, Sports updates and hyper-local Dining offers powered by TagTalk, to professionals across some of the country’s premium commercial real estate.
The mainstays of the innovation are Content & Technology, which are thoughtfully merged to create an effective consumer impact at business parks which have an advertiser-friendly ecosystem of highest dwell time, defined demographics and income groups.
BizTalk will be led by Gautam Bhirani of EyeTalk Media Ventures, and Mohith Manjunath of dRSTi Communications as Joint Managing Directors; Jatinder Chugh will spearhead Technology and Rahul Biswas and Sonal Naik will head Advertising Sales.
In its first phase, over 250 displays have been connected across Bengaluru, Mumbai, Pune, and Hyderabad in some of the most prominent business parks like World Trade Center, Manyata Tech Park, Global Tech Park, Brigade Magnum, Magarpatta City, and iLabs. Tapping a professional’s daily workplace routine, the entry, exit, lift lobby, and cafeteria areas have been digitised.
The second phase will encompass the introduction of BizTalk in Delhi, Gurugram, Noida, Ahmedabad, and Chennai before the Diwali festivities in October this year.
For EyeTalk Media Ventures, the launch of BizTalk follows the success of his clutter-breaking DOOH venture TagTalk, a content-first digital network which brings together the online and offline elements of hyper-social lives of millennials through some of the most trending pubs and cafes in the country.
With the launch of BizTalk, EyeTalk Media Ventures has now consolidated two most critical urban touchpoints in the advertising space, enabling brands to connect – just at the click of a button -- with urban Indians where they work and chill -- 5 times a week at their workplace, and at their favourite cafes where they hang out with their peers more than 2.3 times a week.
Gautam Bhirani, Managing Director, EyeTalk Media Ventures, says, “At EyeTalk Media Ventures, we believe in building an ecosystem that not only enhances the experience, but provides value to all its stakeholders – space, audience and advertiser."
“Our emphasis is on the audience and not the media space. Keeping this in mind, we recognise the value of the working class which drives the economy with its high disposable income. We are excited about the BizTalk launch, which takes India’s DOOH story to a new level. With brand custodians gradually realising the importance of DOOH, it was only organic for us at EyeTalk Media Ventures to invest in BizTalk, mapping an urban Indian’s entire week."
He added, “In this journey, we are glad to have a partner like dRSTi Communications, which has been able to successfully tap and grow this ecosystem over the years.”
Mohith Manjunath, Founder, dRSTi Communications, says, “Corporate parks have been among the most sought-after destination for premium advertising brands. Over the last 10 years, dRSTi Communications has built a vast network of these niche advertising ambient network within large corporate campuses."
He continued, “With a young, affluent and influential TG working in these campuses, the consistent pursuit for us has been to enhance and elevate the experience for the employees. Employee engagement, fun, and vibrancy are among the key elements for campuses today. In this constant endeavour of ours, we are happy to partner with EyeTalk Media Ventures to launch BizTalk, the country’s largest 'Live work-space engagement platform'. These digital assets with its 'content-first approach', complements the state-of-the-art infrastructure within large corporate campuses while actively engaging with the employees.”
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