Eros International forges ties with Korean production firm Say On Media and B&C Group LLC 

Eros to co-produce story based on ‘Heo Hwang-Ok, Embrace of Gaya’ as a film and series

e4m by exchange4media Staff
Updated: Feb 25, 2019 4:33 PM

Eros International Media Limited has announced that it has signed a deal with Korean production company Say On Media and B&C Group LLC to co-produce the classic ancient story based on ‘Heo Hwang-Ok, Embrace of Gaya’ as a film and series. 

It is an adventure and love story of an Indian Princess travelling across the sea around 30 AD to an ancient kingdom in South Korea.

Say On Media has been been the front runner in Korean web-drama market. The production company has co-produced seven TV series with China and is known for producing ‘Doctor Stranger’ a popular TV series in Korea. 

The co-production is scheduled to go on floor soon and will be bilingual. With proposed A-list actors from India and Korea, it will be collaborative with shoot venues and crews from both the countries. The original story will have a blend of Indian and Korean cultures and has been conceptualised by Indian and Korean writers. 

The drama is based on an interesting premise of adventure and love story of an Indian princess travelling to Gimhae of South Gyeongsang province in Korea. Once there, she falls in love with the founder of Gaya kingdom, King Kim Soo-Ro, and becomes the queen. The legendary story of Princess Heo also known as Indian Princess Ratna of Ayuta kingdom who fled from an alliance of the conquering Prince Arun of Yeuzhi is a true tale of love, political intrigue and trade rivalry.  
Commenting on the Indo-Korean strategic alliance, Ridhima Lulla, Chief Content Officer, Eros Group said, “Eros International greatly values this exciting partnership with Say On Media and B&C Group LLC. We are honored to associate with a powerhouse entity to build bridge between both regions. With our similar cultures, we want to tell stories with a mainstream appeal that transcend language and geographical boundaries. We consider this only the beginning of a new era and cannot wait for our fans to see the result of this successful partnership as it opens new doors and provides endless opportunities for everyone involved with filmmaking.”

Lim Sung-Gyeoun, CEO of Say On Media, said, “We are very delighted to associate with leading studio like Eros International, our ideology resonates of backing content driven cinema. The production of the movie based on Heo Hwang-Ok would shed new light on Indian influence in Korean culture and activity. Also, it would have a huge impact both in India and pan-Indian markets.”

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