e4m-Mobavenue roundtable on July 30: Decoding how marketers are leveraging AI for growth

In the digital world today, Artificial Intelligence (AI) has become one of the most important tools in modern marketing. From chatbots, predictive analytics to content generation and hyper-personalised customer journeys, AI promises to revolutionise how brands engage with their audience. However, beyond the buzzwords, many marketers wonder if AI is truly delivering measurable business outcomes. To explore this topic further, the exchange4media Group, in collaboration with Mobavenue, is all set to host a custom roundtable discussion on Wednesday, July 30, in Bengaluru.

The real value of AI lies in its ability to process vast amounts of data in real-time, thus enabling precise targeting. The custom roundtable aims to decode key aspects like how marketers are leveraging AI for growth. Driving the theme ‘From Buzzwords to Bottom Line: Is AI Really Fuelling Marketing Success?’, business leaders and experts will come together under one roof and share insights on challenges and opportunities that lie ahead for brands and marketers.

At the exclusive roundtable, distinguished speakers from the industry will share insights on a wide range of topics like benefits of AI-driven marketing solutions or tools that are being implemented in organizations, how have AI-based DSPs programmatic campaigns affected cost per acquisition (CPA) or CPM performance, how effectively are companies using AI tools for lookalike modelling, predictive audience segments, or dynamic audience targeting and more.

The speakers will also discuss the practical applications of AI in their organisations, case studies from AI implementation, how brands are measuring ROI from AI initiatives and more. While AI holds immense potential, its impact on the bottom line depends on how strategically it's implemented. The roundtable promises to deliver strategic takeaways for leaders seeking to align AI tools with business goals and provide clarity on how to move from hype to meaningful outcomes.

Here’s the line-up of speakers:

1. Nikhil parchure, Consultant for Super money and Zivame
2. Satheesh Kumar, Associate Director - Performance Marketing, Redbus
3. Shriram Sundararajan, AGM-Growth & Marketing, Bigbasket
4. Aditya D, AVP growth, Slice
5. Manish Srivastav, Head of Growth & Marketing, Sahi.com
6. Shiva Teja, Senior Performance Marketing Manager (Ixigo Group), Abhibus
7. Chandan M, Country Integrated Media Leader, Ikea
8. Rishabh Srivastava, Senior Manager - Digital Marketing, Myntra
9. Raghav Maheshwari, Chief Business Officer, Mobavenue
10. Yesha Kavaiya, India Sales Director & Head of Corporate Communications, Mobavenue
11. Amish Nevatia, India Director - Account Management
12. Manas Prakash, Paid Marketing Lead, Ajio