Danone launches mango-flavoured Protinex variant

The new product is part of Danone’s nutrition mission  

by exchange4media Staff
Published - Apr 25, 2019 1:32 PM Updated: Apr 25, 2019 1:32 PM
Danone

Nutricia International Pvt Ltd (Danone India) under its mission ‘To bring health through food to as many people as possible’ has announced the launch of a new mango flavoured Protinex variant. With this innovation, Danone aims to address protein deficiency by providing a protein supplement in a new flavour which is loved by Indian consumers. 

Speaking about the launch of Protinex Mango, Himanshu Bakshi, Managing Director, Danone India said, “At Danone, we are committed to introduce products that match the local nutritional and taste requirements. The new flavour resonates amongst Indians across age groups and we are hopeful that consumers will adopt it in their daily diet as it unites the twin benefit of taste and nutrition. Protinex is the market leader in adult nutrition segment and has managed to build a strong consumer trust over the years with its adult nutrition portfolio as well as the Infant nutrition offerings with advanced science.”

“Protein is an important nutrient which is required for the overall well-being of an individual. It is important for several functions like repairing and building of tissues, acting as enzymes and supporting immune system. Inadequate protein intake in the diet along with poor lifestyle can lead to poor muscle health which manifest in the form of fatigue in short term and loss of muscle mass over long term. It is paramount to introduce protein in daily diet through food and other health interventions like Protein supplements which help to plug in the gaps in diet. Doctors across India have trusted Danone products for the last six decades,” says Dr Nandan Joshi, Head – Nutrition Science & Medical Affairs, Danone India. 

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