CNBCTV18.com completes a year; launches promotional campaign
In the past one year, CNBCTV18.com launched innovative formats of business reporting, deep dives, podcasts and newsletters
CNBCTV18.com has completed a year of successful operation. In the past year, CNBCTV18.com launched several innovative formats of business reporting. It conducted deep dives and launched a series of podcasts and two newsletters.
CNBCTV18.com has produced videos such as Changing India that shine a spotlight on stories of social change. The web series Disruptors focused on companies that rewrote business rules and found success.
It also covers big-box events such as Davos. The Future of Work series enables readers to see the corners. The weekend Unwind section and the quizzes and crosswords help the reader to become smarter and have fun while taking a break at work.
Binoy Prabhakar, Editor, CNBCTV18.com said: “Thanks to reader support, we have steadily built the platform and created a format of journalism unique to India this past year. We collaborate with the TV channel for our journalism every day. We transform the channel’s rich content digitally through an array of products. We also launched products such as newsletters and podcasts that even established media companies in India are only now toying with. We have brought energy and impact in business news coverage in India.”
Ranjita Sehgal, Business Head, CNBCTV18.com said, “On the occasion of our anniversary, we have unleashed a promotional film that reiterates our commitment to our consumers. We believe that we have brought energy and impact in business news coverage in India. With renowned and most credible voices that have led business news and analysis for almost two decades, the digital arm of CNBC-TV18 has taken the brand to a much greater height. The film highlights how CNBCTV18.com enables access to its content on the go; in the form of Live TV, podcasts, newsletters (Primo) straight in your inbox, WhatsApp updates, crosswords, quizzes, and Unwind—the weekend e-magazine.”
The film can be viewed across the CNBC-TV18 channel as well as CNBCTV18.com’s social platforms.
“We have focused our journalism on providing truly valuable news and intelligence. In the coming year, we aim to serve our readers better with more ambitious editorial projects. The content will be richer and diverse," Binoy added.
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