Cipla’ s digital transformation continues-launches two digital education platforms
In continuation of its commitment to patient-centricity & digitisation, Cipla announces the launch of 2 digital assets; one aimed at healthcare professionals & the other at patients – Ciplamed & Breathefree respectively
Published - Dec 14, 2017 10:10 AM Updated: Dec 14, 2017 10:10 AM
In continuation of its commitment to patient-centricity &
While CME’s remains a critical component of our healthcare system, low physician to patient ratio in the Indian setting most often leaves the physician very little time for any extra educational engagements. On the other side, the new digital era also presents an opportunity to learn & sharpen skills through alternate channels as per one’s convenience.
The all new Ciplamed is a uniquely designed comprehensive medical portal for healthcare professionals, available as a mobile app (Android & iOS) and a mobile-responsive website. Ciplamed offers a range of scientific resources such as, eCMEs, infographics, presentations, medical news, patient education material and much more across specialities to keep oneself updated with the new advances in the medical field. Ciplamed aims to offer reliable medical information on-the-go to the time-crunched physicians, to promote the best clinical practice and improved health outcomes.
While the nation encounters a steady rise in breathing related problems, people are seek credible & vital information on their disease conditions & its management.
The new Breathefree website will continue to be a complete and comprehensive source of patient information tool relating to breathing disorders and is also designed to be a powerful, closely connected community of people suffering from various breathing ailments. So, while anyone can, of course, learn everything about a breathing issue that may be bothering them, it also provides a powerful platform for people to share experiences, insights and stories of personal triumphs.
Nikhil Chopra Head India business commented, “Continuing Cipla’s commitment towards patient centricity & Innovation; we are happy to bring to life 2 great educational efforts delivered through a digital route. We hope these assets will empower better healthcare decisions & outcomes”.
Kiran Pai Head Digital marketing said, “simplified content & great user interface is the hall mark of new age digital education platforms & we have tried to do just that with ciplamed & breathe free platforms. Needless to mention that both platforms are mobile responsive to fuel consumption across the mobile first segment”
Dr Jaideep Gogaty, Chief medical officer at Cipla added, “Cipla has always partnered with the medical fraternity towards enhancing patient care. Ciplamed and BreatheFree are two unique initiatives in this continuing endeavour. While Ciplamed provides a wide range of comprehensive and practice-oriented medical resources and updates for the busy healthcare professional, Breathefree aims to enhance patient awareness on asthma, COPD and allergic rhinitis in a lucid and user-friendly format”
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