Chtrbox unveils Boombox, an open tool to shortlist celebs and influencers
Boombox will enable brands and agencies easy access to search, filter and shortlist personalities for their marketing initiative
Influencer marketing company Chtrbox announced the launch of Boombox to cater to growing demand for social media influencers.
Boombox is the industry’s first open discovery tool of India’s most influential voices, aimed to make the marketer’s job of shortlisting relevant celebrities and influencers easier, smarter and ROI driven.
Commenting on the launch, Pranay Swarup, Co- Founder and CEO, Chtrbox, said, “Our objective in launching Boombox as a platform and end-to-end service is to empower marketers with strategic, data-powered, consolidated talent options when selecting celebs and top influencers for brand campaigns, events and endorsements. Today, when brands select talent, we’ve noticed that choices are decided largely on simple intuition such as - do I know and like this person? Do they represent the values my brand wants to represent? We are bringing data to this critical decision-making process, to ensure that when you invest & book India’s top talent for any purpose, you’re maximizing your ROI on social media. With Boombox, we want to help brands discover creative and budget-effective optimizations you may not have thought of before, paired with our expertise on creative strategy to create memorable influencer content.”
Boombox enables brands and their agencies with easy access to search, filter and shortlist famous personalities for their next big marketing initiative.
Roshan Abbas, MD of Geometry Encompass, who is also an early investor in Chtrbox, adds, “Today more than ever, we’re offering brands digital extensions to their physical events and experiences. Chtrbox serves a great partner and platform through which agencies can now empower their brands with a new way to analyze and collaborate with all categories of celebs and influencers.”
“What makes Boombox awesome for planners is that it’s amplified by Macro, Micro and Nano Influencer Power Packs, customized as per target categories and audience demographics, hand-picked from Chtrbox’s massive 350,000+ influencer base, giving unparalleled strength to deliver influential people powered marketing & content for brands” adds Rohit Raj, Co-Founder at the Glitch and Chtrbox.
Boombox has been launched as an open tool for a limited time period and can be accessed at Chtrbox.com/boombox.
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