CERA appoints Publicis India to handle full-service mandate

The mandate will be handled by the Delhi office of Publicis India and was won after a multi-agency pitch

e4m by exchange4media Staff
Updated: Nov 16, 2017 9:05 AM

Publicis India has been mandated to handle the full-service responsibilities of CERA, a leading home solutions provider based out of Ahmedabad. The mandate will be handled by the Delhi office of Publicis India and was won after a multi-agency pitch.

As part of the mandate, Publicis India will be responsible for preparing a pan India communication objective for the brand and play a vital role in building CERA into a dependable and popular household name in India for complete home solutions.

Commenting on the appointment, Atul Sanghvi – Executive Director, CERA, said, “CERA has exponential growth plans for coming years—with product and brand extensions. We felt the need to bring in freshness into our brand communication and with that in view we narrowed down on Publicis looking at their international stature, past work and people strength.”

On winning the business mandate of CERA, Srija Chatterjee, Managing Director, Publicis Worldwide India, said: “We’re excited to see our strategic insight and ideas resonate positively with brands. This has led us to win some high-profile accounts in the recent past including a cluster of channels under ZEEL, Linen Club, etc. CERA is a leading home solutions player in India and we’re keen to partner them and play a significant role in making it a future-ready player of tomorrow.”

Adding her views on the win, Ravpreet Ganesh, Executive Director, Publicis India, said: “CERA is a leading name in home solutions and we’re happy they chose us to accomplish their communication objective in India. Despite it being a familiar name with the masses, they have high expectations in terms of where they aspire to be in a few months from now. We are confident they will achieve this dream in the quickest and best way possible.”

CERA is known to offer a wide spectrum of experiences through an extensive range of products like Sanitaryware including green products, Faucets, Tiles, Wellness, Kitchen Sink, Mirrors and more.

It has a sales network of around 2000 distributors and 10000 retailers across India.

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