Centuary Mattresses unveils ‘The Hybrid Collection’

This marks the entry of Centuary Mattresses into the luxury segment category

by exchange4media Staff
Published - May 26, 2019 6:00 PM Updated: May 26, 2019 6:00 PM
Centuary

Centuary Mattresses has announced the launch of ‘The Hybrid Collection’, a luxury mattress range. This marks the entry of Centuary Mattresses into the luxury segment category with the latest range targeting niche customers demanding high quality product. 

Centuary Mattresses which is growing consistently at the rate of 30 per cent expects this product line to contribute around 5 per cent of revenues this year.  

Uttam Malani, Executive Director, Centuary Mattresses said, “As we continue our growth journey, The Hybrid Collection launch marks our entry into the luxury segment. Not only this product line will enable an incremental addition to our growth each year, it also positions us uniquely in that segment due to the superior product configuration, introduction of Micro Spring and innovative design.”    

‘The Hybrid Collection’ a first-of-its-kind technologically superior mattress uses a combination of layers to ensure customers derive the benefits of comfort, ergonomics, design and aesthetics. Based on Centuary’s Ulti-Matt technology, this product line ensures the right spine & back support offering a perfect sleeping experience. 

The multiple layers of foams in the ‘The Hybrid Collection’ includes Green Gel Foam to ensure the optimum sleep temperature, Memory Foam to retain the shape of the body and provide maximum comfort and Contour Cut Foam to provide the best design. 

The collection is available in different configuration of ‘Pocketed’ & ‘Bonnell spring’, and for the first time in the industry ‘Micro Spring’ version has been also offered. Micro Springs layer in the Pillow Top provides an added layer of comfort and support to the body.

This new product line offering a plush luxury appeal comes at a starting price of Rs 40,000 and goes up to Rs 80,000. 

The collection has been spread across 5 products – Health Spa, Enigma I, Enigma II, Infinity and Solitaire. 

The Hybrid Collection is another initiative of the company in its aggressive business plans to become the top player in the industry. In the last one year, the company has been making massive investments in technology, automation, people, expansion, new product line segments and branding. 
These initiatives have helped the company to expand its marketing and retail footprint, enhance its brand profile, develop innovative and superior products, reach out to a wider customer base and beat the industry growth rate.   

“We are well on the course of growing the revenues steadily at 30 per cent per annum and aim to reach the top slot in the Indian bedding and comfort industry. The consolidated revenue of Centuary Mattresses and its sister company Shree Malani Foams was Rs 415 Crore in FY 2019. We are expecting The Hybrid Collection to contribute around 5% in our revenue for the FY 2020,” Malani added.   

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