BARC Week 33: Santoor Sandal led BARC Top 10 Brands
Top 10 Brands saw the foray of multiple brands such as, Cleartrip, Wipe, Honda Livo and Roop Mantra Ayur Face Cream
In the BARC Top 10 Brands for Week 33 (August 11-17), Santoor Sandal and Turmeric led the category with 13,587 insertions. The Ministry of Health and Family Welfare and Trivago climbed to the second and third spots with 10,699 and 10,486 insertions respectively.
Dettol Liquid Soap retained its fourth position with 9487 insertions, while Colgate Dental cream took the fifth spot with 9271 insertions.
Cleartrip and Wipe forayed at the sixth and seventh spots with 9067 and 8459 insertions respectively. Dettol Toilet Soap maintained its eighth spot with 8459 insertions.
Honda Livo and Roop Mantra Ayur Face Cream made an entry after a brief hiatus at ninth and tenth position with 8438 and 8111 insertions respectively.
In the same week, in BARC Top 10 Advertisers, FMCG brands Hindustan Lever and Reckitt Benckiser continued to reign with 1,41,492 and 89, 404 insertions respectively. ITC Ltd retained its third spot with 59,253 insertions. Cadbury India climbed tothe fourth spot with 32,407 insertions, while Procter & Gamble slipped to the fifth spot with 30,007 insertions.
Colgate Palmolive India and Wipro held on to the sixth and seventh positions with 24,131 and 23,913 insertions respectively.
Brooke Bond Lipton India climbed to the ninth spot with 21,091 insertions, while SBS Biotech slipped to the tenth spot with 20,828 insertions.
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