Bajaj Allianz Life unveils #UnMissableMeeting film ahead of Father's Day
The digital campaign released on social media aimed at refueling special father-kid bonding moments that get lost as the child goes on to pursue their own Life Goals
Published - 11-June-2019
Father’s Day is around the corner, and Bajaj Allianz Life, one of India’s leading private life insurer, has leveraged the occasion to send a simple, yet very powerful message to millennials, and everyone else around them. The company released a digital campaign #UnMissableMeeting on its social media handles and is aimed at refueling special father-kid bonding moments that get lost as the child grows up to pursue their own Life Goals.
Millennials are getting caught up in their work and are finding it tough to take time out and spend quality time with their fathers doing things that they previously cherished. Bajaj Allianz Life understood this and put together a ~2.30-minute film from a father’s perspective. Characteristic to Bajaj Allianz Life's style #UnMissableMeeting is a film that draws big on emotions and is executed in a new-age simple manner, which makes it apt for engaging with the millennial audience. The insight being Family Goals Done, toh Life Goals Done.
Talking about the essence of the campaign, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance says, “#UnMissableMeeting is aimed at engaging with millennials and celebrating those special father-child bonding moments, often neglected in pursuit of individual Life Goals. To meaningfully resonate with millennials we continue to be led by customer insight, and in this case, spending quality time with family ranks high up on the list of Life Goals for both millennials and parents.”
Set in today’s office environment, the film #UnMissableMeeting opens with folks busy with their daily work. Three employees from different organisations are spoken to, and each has a meeting scheduled in their calendars set by their bosses. When these employees enter their respective meeting areas, they are in for a surprise! What awaits them and how each has a different childhood memory to share is what makes the film. These are stories are relatable and are sure to draw the emotional strings of the viewer.
#UnMissableMeeting is sure to make every day a Father’s Day for all. After all, FamilyGoalsDone toh #LifeGoalsDONE!
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