Bajaj Allianz General Insurance unveils new campaign

Campaign designed on the back of innovative solutions that the company offers in each category 

e4m by exchange4media Staff
Updated: Feb 26, 2019 12:50 PM

Bajaj Allianz General Insurance has launched its new brand campaign redefining the essence of ‘Caringly Yours’. This 360-degree marketing campaign aims to infuse emotions into the general insurance industry which is otherwise perceived as passive, reactive and a transactional category. 

Through this campaign, Bajaj Allianz General Insurance aims to transcend the entire category of general insurance from pure evaluation to an emotionally engaging brand. 

The campaign is designed on the back of innovative solutions that the company offers in each category and all the solutions intended towards eliminating the worries of customers. It aims to connect with people across different age groups through television as a prime medium along with Print, Outdoor, Radio and aggressive digital intervention to spread the word about company’s new brand identity. 

Highlighting the USP of the campaign, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz General Insurance said, “As a leader in the General Insurance category, we would like to redefine the essence of the category to emotionally engaging from the current state of constantly evaluating or transactional. Our new brand promise emanates from our belief that we can solve customer worries through our unique offerings embedded in each of our product categories. Humanising the brand further, the campaign embodies our values of care, agility and innovation.”

The new tag line ‘Caringly Yours’ was released through a unique rode safety - Wear Helmet CSR initiative, where a single outdoor hoarding expressed the tag line in the formation of around 1,500 actual helmets. 

Sanjiv Bajaj, Chairman, Bajaj Allianz General Insurance; Tapan Singhel, MD & CEO, Bajaj Allianz General Insurance in the presence of Dr. K. Venkatesham, Commissioner of Police – Pune City and actress Radhika Apte unveiled this hoarding encouraging the city people to ride safely. 

The underlying philosophy of Bajaj Allianz General Insurance with this new identity is the belief people should not compromise on their happiness due to lack of adequate solutions. As most of the worries stem from a financial standpoint, the company aims to be there with the customers where they are as ‘Caringly Yours’. 

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