BAG Films & Media appoints Shruti Anindita Varma as Business & Creative head

Varma to drive creative excellence in sync with the ongoing transformation of the Media and Entertainment industry in the Indian market

e4m by exchange4media Staff
Published: Jul 26, 2017 1:03 PM  | 1 min read

BAG Films & Media on Tuesday announced the appointment of Shruti Anindita Varma as the new Business and Creative Head. She will be responsible to drive creative excellence, in sync with the ongoing transformation of the Media and Entertainment industry in the Indian market. 


Varma will be leading the creative division of BAG Films and Media. Prior to this appointment, she was associated with production companies like Applause Entertainment, Endemol India, Miditech and Ideas Box, to name a few. 


Commenting on the appointment, Varma said, “It gives me immense pride in taking up the new responsibility at a time when the Media and Entertainment industry is at an inflection point when digitization is poised at transforming entertainment business dynamics and audience engagement. I am truly excited and at the same time committed to formulate new and diverse ideas that will lead to fulfilling the business objectives.”


Speaking about the appointment, Anurradha Prasad, MD said, “Shruti will add great value to the business given her background and experience which is diverse. In her capacity as Creative and Business head, she will be responsible for driving growth and transforming our business goals into profitability in the market. She started her career as an Intern at BAG and we are happy to have her back. I wish her a successful career at BAG Network.”

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