B4U takes part in CSR initiative with NGO Rise Against Hunger India

Over 150 employees packed 30,000 meals for needy kids

e4m by exchange4media Staff
Updated: Dec 20, 2018 6:41 PM

B4U Network has pledged 30,000 meals through its partner NGO Rise Against Hunger India (RAHI) to mark the completion of over 18 years. 

On 14th December, over 150 employees of B4U came together to pack 30,000 nutritious meals in 5,000 meal packets for the impoverished and undernourished children.

B4U’s flagship music channel B4U Music pegged the theme for this year’s event “Music is food for the soul” and hence the thought of nourishing 30,000 underprivileged children by pledging nutritious meals as a Corporate Social Responsibility initiative. These food packs would be further distributed to 3 NGO’s; AIDS Combat International, Rotary Club, Worli, for a school they have adopted in Karjat and Friendship Centre India - Home for Orphan and single parent children.

The CSR activity resulted in bonding among the team. The participants were divided into 10 teams who were given the responsibility of packing dal, rice, dry vegetables and a vitamin sachet in a single pack. There were other teams who delivered food to the tables as re-fills, a team which took the packed boxes to the truck and a team which helped in giving instructions.

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