Ananda Dairy rolls out a 360 degree consumer awareness campaign

An initiative by the company to highlight the benefits of consuming packed paneer

by exchange4media Staff
Published - Jul 19, 2018 6:54 PM Updated: Jul 19, 2018 6:54 PM

Ananda, a leading dairy and dairy products manufacturer company, has announced the launch of its new awareness campaign to educate customers about the benefits of consuming packed paneer v/s loose paneer.

Conceptualised as an educative campaign, the brand aims to highlight the purity and quality offered by packed paneer as compared to an easily available loose paneer.

With the introduction of this campaign, Ananda is taking a focused approach in creating awareness about the vital elements that a consumer needs to keep in mind while purchasing a product such as paneer. Being a rich source of protein, Paneer is filled with essential minerals such as calcium and magnesium. The quality of this product, therefore becomes equally proportionate to the heath of the individual consuming it.

As a part of this campaign, Ananda aims to enlighten customers with the must-know advantages of packed paneer, i.e. produced by fresh milk, manufactured by imported machinery and has no human contact while packaging, hence, the product is clean, soft and creamer. On the other hand, loose paneer has no guarantee of being fresh (as its expiry date is not labelled) and might get adulterated due human touch, or no packaging.

Commenting on the launch of this campaign, Mr. Radhey Shyam Dixit, Founder and Chairman, Ananda Group said, “Paneer is an indigenous dairy product and is extensively used by Indian households to prepare a variety of culinary dishes, snacks and confectioneries. Unfortunately, many consumers are not aware of the unfit quality of the loose paneer readily available in the market. At Ananda, we value our customers’ health and choice; and therefore have initiated this campaign to educate them about making the right choice while purchasing paneer. Furthermore, promote the goodness of fresh and packed paneer amongst the millennials and adults of our country”.

Focused at spreading awareness, Ananda is running a 360-degree campaign and will be publishing advertisements in regional newspapers and billboard along with educational jingles at radio channels in its key Northern India cities of like Uttar Pradesh, Uttarakhand and Delhi/NCR.

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