Adivi Sesh roped in as brand ambassador for aha Gold

aha, the regional OTT platform, has announced that actor Adivi Sesh has come on board as the brand ambassador for its premium aha Gold subscription service.

The aha Gold campaign featuring the actor comprises three 30-second TVCs. Each spot  highlights the exclusive benefits of aha Gold.

Expressing his excitement about the new collaboration, actor Adivi Sesh said, “I’m excited to be part of aha Gold. aha OTT platform not only connects fans with amazing content but also offers unforgettable experiences that bring them closer to the heart of our industry. The chance to get sneak peeks and meet stars on set is something truly special. It allows fans to feel involved in the filmmaking process and enjoy a personal connection with the talent they admire.” 

Rakesh CK, Executive Vice President – SVOD & Marketing at aha, added, "We’re excited to welcome Adivi Sesh as our brand ambassador for aha Gold. His journey in Telugu cinema, marked by powerful performances and an unwavering connection with the audience, aligns perfectly with the vision we have for aha Gold. Over the past two years, aha Gold has redefined premium digital experiences, offering something truly unparalleled in the market. At aha, we deeply understand the profound love that people have for Telugu cinema. Through aha Gold, we have crafted an immersive, ad-free experience for our users, enriched with 4K resolution and Dolby Audio, allowing them to engage with their favourite content in a way that is both captivating and personal.

 “But this is just the beginning. With initiatives like exclusive meet-and-greet events with celebrities, we’re dedicated to connecting our users with the heart of the Telugu film industry. Our goal is to provide not just premium content, but also unique experiences that transcend traditional viewing. We’re curating films and shows that resonate with our Gold members, ensuring every moment on aha is meaningful. We envision aha Gold as more than just a viewing platform; it’s a lifestyle and a community where cinema lovers can engage and experience Telugu cinema like never before,’’ he added.