Aditya Birla Fashion and Retail Ltd acquires Jaypore

The Board of Directors of Aditya Birla Fashion and Retail Limited has approved the signing of Share Purchase agreement to acquire Jaypore

e4m by exchange4media Staff
Updated: Jun 11, 2019 7:02 PM
Aditya

Aditya Birla Fashion and Retail Limited has made a 100 per cent acquisition of Jaypore, an Indian online and offline retailer, that offers curated collections of handmade, handwoven and handcrafted apparel, jewellery, home textiles and accents, based on craft forms, from all over India.
 
The Board of Directors of Aditya Birla Fashion and Retail Limited (ABFRL) has approved the signing of Share Purchase agreement to acquire Jaypore. The business comprises online and offline operations. The proposed acquisition is subject to necessary statutory approvals and signing of definitive agreement(s).
 
Commenting on the deal,  Ashish Dikshit, Managing Director, ABFRL said, “Ethnic wear is the largest segment in the Indian fashion apparel market. While ABFRL has built a diversified portfolio of brands across different segments, ethnic wear space is currently under-represented in our bouquet of offerings to consumers. The proposed acquisition is, therefore, a great strategic addition to our portfolio and gives us a strong footing in a segment that is growing in double digits. Jaypore is a brand with strong equity and with a differentiated offering of products based on Indian crafts. It provides a great platform for us to build a strong presence in the Ethnic segment and in accessories and home segment. This acquisition will further strengthen leadership position of ABFRL in the branded fashion space.”

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.