IPL ‘Rivary Week’ saw record-breaking 2.1 cr new viewers: Disney Star
The addition of new users also took the network's viewership to 47.14 crore in the first 57 games, the highest in IPL history for the same stage
Disney Star Network announced on Thursday that it broke viewership records for IPL, adding nearly 2.1 crore new users during “rivalry week” or week 6 of Tata IPL 2023.
With the addition of the new users live broadcast viewership has gone up to 47.14 crore in the first 57 games, the highest in IPL history at the same stage, said the company in its press release.
Week 6 of IPL is an initiative by Disney Star Network where popular rival teams from South and North clash.
In week 6, seven matches crossed peak concurrency of three crores with the Mumbai Indians versus Royal Challengers Bangalore match posting a peak concurrency of 4.7 crore, the highest in Rivalry Week.
The network also said that it witnessed a year-on-year growth of more than 44% in Weekly TVR, compared to the previous edition of the tournament.
The network’s rivalry week also comprised special programming with segments like Ask Star, Incredible Moments and Down the Memory Lane. It also introduced new show segments like Fan Battles, Versus and Rival Games and India’s No.1 Cricket show – Jindal Panther Cricket Live.
"Disney Star is building the highly anticipated 'Race To The Playoffs', from 23rd May 2023, through a host of initiatives across live coverage, programming, and fan engagement. The league is at its competitive best with 5 teams still fighting for the remaining three playoff spots, with Gujarat Titans already qualified," said the network.
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