Authors

Krishna Iyer

Director - Marketing NA NA

Krishna Iyer is Director - Marketing, MullenLowe Lintas Group

The Rise of Agents: Why AI, not SEO, will decide what we see next

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Guest Column: Krishna Iyer, Director of Marketing at MullenLowe Lintas Group, on how AI assistants—more than search algorithms—are now shaping the content we consume

Krishna Iyer Sep 22, 2025 9:10 AM

Drumming up soft power: Remembering Ustad Zakir Hussain

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Krishna Iyer, Director of Marketing, MullenLowe Lintas Group, shares his tribute for the maestro

Krishna Iyer Dec 19, 2024 2:07 PM

The Olympic stage as an arena to display soft power

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Guest column: Krishna Iyer, Director-Marketing, MullenLowe Lintas Group, writes about Olympics being used to further the political aspirations of host nations and participating countries historically

Krishna Iyer Aug 9, 2024 12:59 PM

Anant and Radhika’s B(r)and, Baaja, Baaraat – an extravagant show of India’s soft power

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Krishna Iyer, Director - Marketing, MullenLowe Lintas Group, writes on how the Ambani wedding has been a powerful tool for promoting Indian brands and culture globally

Krishna Iyer Jul 29, 2024 3:49 PM