Date-wise News
The Adani Group-owned company has also reported net loss increasing four-fold, due to higher production costs and finance costs
e4m Staff Jul 29, 2024 7:27 PM
Designed by Tarun Tahiliyani, the costumes by Aditya Birla's Tasva have come under heavy criticism for their fit and designs
e4m Staff Jul 29, 2024 7:15 PM
MICA Ahmedabad has introduced a course titled ‘Tech Tonic - Consumer Tech and Campaign Management’
e4m Staff Jul 29, 2024 7:14 PM
The full-service creative duties of the brand will be handled by the agency’s Mumbai office
e4m Staff Jul 29, 2024 5:11 PM
The brand has created a series of films that capture the story of the athletes and their historic journey to Paris
e4m Staff Jul 29, 2024 5:03 PM
Krishna Iyer, Director - Marketing, MullenLowe Lintas Group, writes on how the Ambani wedding has been a powerful tool for promoting Indian brands and culture globally
Krishna Iyer Jul 29, 2024 3:49 PM
Vidyuth Bhandary joined Pocket Aces in 2020 as Head of Content Production and Design. He was elevated in 2021
The Delhi HC reportedly passed the order in response to a plea, which is part of a lawsuit filed in 2021
Sidharth Parashar has joined hands with Aveen Dhall who has extensive experience in broadcast sales and the real estate sector
e4m Staff Jul 29, 2024 3:21 PM
The "You Go Girl" campaign aims to redefine narratives and encourage women to be their original selves
e4m Staff Jul 29, 2024 2:46 PM
95-year-old Indian biscuit brand Parle secures title of top global billionaire brand
e4m Staff Jul 29, 2024 2:11 PM
As part of the campaign, unbranded billboards featuring Sakshi and her family appeared across India
e4m Staff Jul 29, 2024 1:36 PM
The partnership will give UFO Moviez exclusive rights to bring VisualDub technology to film studios & film producers
e4m Staff Jul 29, 2024 1:19 PM
Conceptualized by BBDO India and directed by notable Indian film director, Shimit Amin, the ad film follows the journey of a young man who moves to a new city
e4m Staff Jul 29, 2024 11:55 AM
The House of McDowell’s Soda celebrates Yaaron Waali Baat with an all-new rendition of “Yaari Hai Imaan” ahead of Friendship Day
e4m Staff Jul 29, 2024 11:29 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising
Shantomoy Ray Jul 29, 2024 11:22 AM
The Union Budget includes an increase in funding for the Pradhan Mantri Kisan Samman Nidhi (PM-Kisan) scheme, which provides direct financial aid to farmers
e4m Staff Jul 29, 2024 11:13 AM
At the India Today-Business Today Budget Round Table 2024, Ajay Seth, Secretary, DEA, was questioned about the rationale behind this move
e4m Staff Jul 29, 2024 11:05 AM
At the India Today-Business Today Budget Round Table 2024, Ravi Agarwal, Chairman, CBDT, was questioned about the potential impact of the changes on consumer spending
e4m Staff Jul 29, 2024 10:58 AM
Though the scheme looks lucrative, it requires to be executed well, otherwise it will put a big question mark on the future of the candidates, said Rajiv Memani, chairman and CEO of EY India
e4m Staff Jul 29, 2024 10:50 AM
At India Today Business Today Budget Round Table 2024, Finance Minister Nirmala Sitharaman says details of scheme to be worked out
e4m Staff Jul 29, 2024 10:44 AM
The campaign challenges the perception that lower prices equate to lower quality
e4m Staff Jul 29, 2024 10:30 AM
In a social media post, Samir Singh said he will be joining a new company at the end of the year
Experts say a significant portion of the internet has already transitioned to a cookie-less environment, encompassing platforms like CTV, mobile apps and DOOH
Shantanu David Jul 29, 2024 9:19 AM
The publishing house has posted ad revenue of Rs 219 crore for the quarter, a 25% decline from Rs 293 crore in Q4 ’24
e4m Staff Jul 29, 2024 9:09 AM
According to Viacom18, the official broadcaster of Paris Olympics 2024, the IOA has said that the advertiser interest is 70% more than the last edition
Aditi Gupta Jul 29, 2024 8:59 AM
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts
Chehneet Kaur Jul 29, 2024 8:52 AM
Co-founder and Chairman of RD&X, Ashish Bhasin, speaks to e4m about the loss of veteran adman Bobby Sista
e4m Staff Jul 29, 2024 8:24 AM
Paulomi Dhawan, Chairperson, Make-A-Wish India, spoke to e4m on her association with advertising veteran Bobby Sista's passing
e4m Staff Jul 29, 2024 8:23 AM