Authors

Hemant Jaiin

President & Head of Digital Business, Lokmat Media NA NA

President & Head of Digital Business, Lokmat Media

2025: The year digital media moved from transition to dominance

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Guest Column: Hemant Jaiin, President & Head of Digital Business, Lokmat Media, writes on how the media, including advertising, has adjusted and shifted according to consumer behaviour

Hemant Jaiin Jan 2, 2026 9:26 AM

Turning seconds into stories: India’s microdrama boom

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Guest Column: Hemant Jaiin, President & Head of Digital Business, Lokmat Media, writes on how microdramas have evolved faster than any content movement

Hemant Jaiin Dec 15, 2025 3:15 PM