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Correspondent
From Parle-G to Zomato, these campaigns attempt to remind us that true patriotism lives in small acts, not just grand speeches
Anushka Roy Choudhary Jan 26, 2026 8:01 AM
Shweta Dalal, Marketing Director, Nivea, explains how the brand's new campaign Fresh Batch 5.0 celebrates the quirks, confidence, and creative rebellion of young India
Anushka Roy Choudhary Dec 1, 2025 1:45 PM
Ashish Tiwari, Chief Marketing Officer, Home Credit India, talks about the brand’s festive campaign, empowering families with accessible and stress-free financing & blending purpose with performance
Anushka Roy Choudhary Oct 14, 2025 1:31 PM
BTS, BLACKPINK, and K-dramas may spark the craze, but it’s Korean flavours and beauty rituals that are redefining how young India eats, shops, and aspires
Anushka Roy Choudhary Sep 29, 2025 12:51 PM
Khushnooma Kapadia, VP Marketing; South Asia at Marriott International, on how the latest brand campaign blends celebrity authenticity, tech-enabled experiences, and cultural storytelling
Anushka Roy Choudhary Sep 29, 2025 12:32 PM
Brands are breaking away from conventional hoardings to enter homes, routines, and conversations turning the ordinary into extraordinary canvases for connection
Anushka Roy Choudhary Sep 18, 2025 8:36 AM
DCODE is a digital marketing playbook designed to serve as a compass for professionals navigating India’s ever-changing digital landscape
Anushka Roy Choudhary Aug 21, 2025 3:03 PM
In this edition of e4m Do Good Series, Kunal Sharma, Head of Marketing & Business Head, Modern Trade and Ecommerce, KRBL, talks about the brand’s social experiment, flagship initiatives & more
Anushka Roy Choudhary Aug 20, 2025 8:58 AM
With a global release set for October 31, ‘Baahubali: The Epic’ is turning fans from spectators into storytellers through Reddit realm and a groundbreaking Fanon collaboration
Anushka Roy Choudhary Aug 13, 2025 12:54 PM
Samir Sethi, Head of Brand Marketing at PolicyBazaar, shares how the insurance aggregator leverages Google searches to Instagram swipe
Anushka Roy Choudhary Aug 12, 2025 12:43 PM