Date-wise News
In the lead-up to the festivities, personal gadgets like earphones, smartwatches, and smartphones remain highly sought after, especially in East India
Rai joined the organisation in March this year and decided to quit in the first half of September
The ‘Shordaar Crunch’ campaign has been conceptualized by DDB Mudra Group
Gangane was earlier with Universal Music Group as Head of North Labels & Vice President of Marketing
Set to roll out on October 15, this update, along with a suite of new features, opens up fresh avenues for content creation and audience engagement on the platform
The campaign kicks off with a Digital Video Commercial (DVC) conceptualized and developed by creative agency Publicis India
W+K has explicitly announced plans to end ad operations in India. What led to this sudden development when the agency just two years ago expanded its presence here with a second office in India?
Neeta Nair Oct 4, 2024 3:26 PM
TBWA India has conceptualised the ad with the soundtrack for the film composed by Gulzar
Prior to this, Bhuwan Lodha was the Senior VP & Chief Digital Officer - Auto Sector
The iconic Garba singer who is synonymous with Navratri festivities will feature on Swiggy Instamart app, teaching Garba hooksteps to users
In a recent Pitch BrandTalk episode, Akhil Menon, AVP - Brand & Growth, True Elements, shares insights into the brand's evolution, partnership with Rohit Sharma, festive season initiatives & more
Ritika Raj Oct 4, 2024 1:34 PM
e4m Blog: In this article, let’s talk about how to build a strong and memorable brand, key elements of brand building, branding in the digital age, and more
Tavleen Bhatia, CMO, Cleartrip, discusses the inspiration behind the new campaign and thoughts on positioning the brand as a trusted ally for travellers and more
Ritika Raj Oct 4, 2024 12:50 PM
Anant Nath, President - Editors Guild of India, speaks to e4m on the challenges faced by media organizations, the path forward for protecting freedom of expression, censorship and more
Ruhail Amin Oct 4, 2024 12:50 PM
The film has been launched across various social channels, OTT platforms, television and outdoor
e4m Staff Oct 4, 2024 12:44 PM
Ajaya Sharma has worked with business broadcasters such as ET Now, NDTV Profit, CNBC Awaaz, and Bloomberg TV India
e4m Staff Oct 4, 2024 12:38 PM
The campaign has been led by cricketers Harmanpreet Kaur and Richa Ghosh
e4m Staff Oct 4, 2024 12:31 PM
Kanupriya has been associated with the Indian film industry for over 15 years
e4m Staff Oct 4, 2024 12:21 PM
The employees in the agency’s Delhi unit will now report to the global heads
e4m Staff Oct 4, 2024 12:14 PM
Karthik Subbaraman will be part of creating new properties at the network and has been relieved from regular editorial duties
e4m Staff Oct 4, 2024 12:06 PM
The global agency will also lead product and release marketing and local campaigns for the company’s B2B and B2C creative products and services
Dan will report to Yusuke Kasahara and will be responsible for spearheading dentsu’s gaming strategy
Ishan Chatterjee joins JioCinema from YouTube India where he served as Managing Director
e4m Staff Oct 4, 2024 11:18 AM
Jamie Seltzer, Global EVP CSA and Mx Analytics, talks about launching CSA in India, the importance of data-driven marketing, plans for the India market and more
Tasmayee Laha Roy Oct 4, 2024 9:30 AM
Google outlined a roadmap to support India’s AI mission, with a focus on infrastructure, workforce readiness, and inclusive adoption
Shantanu David Oct 4, 2024 9:27 AM
Measuring the true impact and ROI of programmatic campaigns in India's complex digital advertising ecosystem is a multifaceted challenge, say experts
Shantanu David Oct 4, 2024 9:20 AM
ISA in its ‘Brand Safety Playbook’ has called for brands to choose a structured approach to assess and enhance brand safety practices
Owen Roncon, Chief of Business - Live Events, BookMyShow, shares that live entertainment & performance acts are now a mainstay in India's socio-cultural fabric, and are seeing a massive resurgence
Chehneet Kaur Oct 4, 2024 9:11 AM
