Radio City culminates ‘MatKar’ campaign with motorcycle rally in Delhi

The voting awareness initiative was carried out along with Harley Davidson

e4m by exchange4media Staff
Updated: May 13, 2019 4:28 PM

Radio City has culminated ‘MatKar’, a voting awareness initiative in Delhi, with a Harley Davidson (Harley Owners Group) Motorcycle Rally in support with the Election Commission on May 10.

The rally started from India Gate to Central Park in New Delhi and was flagged off by Kartik Kalla, Chief Creative Officer, Radio City; Ranbir Singh, Chief Electoral Officer, Delhi, Satnam Singh, Special Chief Electoral Officer, Delhi, Singh, CEO, Delhi, Sveep and Radio City RJs Aadi and Manav. The rally garnered saw a large number of motorcyclists and Delhiites who participated in a large number to show their support for the initiative. 

With an aim to garner maximum voter turnout at the Election Day in Delhi, the three-week long MatKar campaign kick-started on April 22 created awareness by urging listeners to vote through on-air, on-ground and digital mediums. The campaign has been supported by the first voter of the country Shyam Sharan Negi who is 102 years old and stand-up comedians like Gaurav Kapoor, Hasya Kavi- Ashok Chakradhar, Arun Gemini amongst others.

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