Pankaj Pachauri's Go News to go live on March 11, NBA membership likely to follow

In January, Pankaj Pachauri announced his plans of challenging the traditional news television model through his mobile-only venture

e4m by Saif Ahmad Khan
Published: Mar 9, 2017 2:15 PM  | 1 min read
Pankaj Pachauri's Go News to go live on March 11, NBA membership likely to follow

Go News, a mobile-only news endeavour led by veteran journalist Pankaj Pachauri, is all set to go live on March 11. Promising to go beyond interrupting advertisements and anchors, the mobile-only news channel is seeking to reinvent news consumption and distribution by targeting Android and iOS phones. 

Renowned music director Shantanu Moitra has composed the channel's signature tune. The initiative is being seen as one which is highly influenced by technology considering Pachauri's emphasis on hiring engineers and management graduates. 

Earlier, Go News had voluntarily applied for membership of the News Broadcasters Association (NBA). Exchange4media is given to understand that Go News's application is presently pending before NBA as their guidelines require a channel to be aired for some time before it is granted membership. 

After having dabbled with governance as PMO's communications advisor, Pachauri is making his comeback to full time journalism following a short stint in academics at Jaypee Business School. He has previously anchored 'Hum Log' for NDTV besides being associated with legacy media brands such as BBC and India Today.

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