We take our readers for a spin in the car we’re talking about: BS Motoring editor
The average car-buyer in the country is highly price-sensitive but is not sufficiently informed about aspects like safety. BS Motoring saw a reason to tell much more about automobiles to a whole new generation of auto buyers and enthusiasts. Bijoy Kumar Y, editor of the magazine, explains why in the latest Content is King.
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Published: Mar 1, 2004 5:58 AM | 1 min read
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The average car-buyer in the country is highly price-sensitive but is not sufficiently informed about aspects like safety. BS Motoring saw a reason to tell much more about automobiles to a whole new generation of auto buyers and enthusiasts. Bijoy Kumar Y, editor of the magazine, explains why in the latest Content is King.
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