Take less to get more: Dr. A. Velumani. PhD, Chairman and MD, Thyrocare Technologies Ltd

Dr. A. Velumani spoke at the exchange4media Conclave 2017 highlighting the importance of innovation, risks and disruption

e4m by Misbaah Mansuri
Updated: Oct 31, 2017 8:40 AM

“If you do what you study you will survive and if you do what you haven’t studied, you’ll be the leader,” said Dr A. Velumani. PhD, Chairman and MD, Thyrocare Technologies Ltd while delivering his speech at the recently held exchange4media Conclave 2017 in Mumbai on October 27, 2017. The theme this year was “Leveraging Open Innovation To Engage Consumers”.

Dr Velumani  said that he is the first man to build a brand around a gland and explained how innovation is key to driving business. “Business has a lot of opportunities. Everything sounds like a business but innovation means no convention,” he said.

He opened up on how it is important to stand out from the crowd.  He also spoke about how there is nothing like a good job or a good decision highlighting that you have to work towards it and make it good. Recounting his own humble beginnings and how he built the business through innovations, he said it’s important to move out of your comfort zone which can bring out the best in a person. “Comfort zones are like danger zones. Leave them aside,” he said.

“Innovation comes because of challenges, poverty and frugality,” he said, giving an example of how his company is successful because of how innovative it is. He also shared how entrepreneurs must be prepared to lose and take risks. “Differentiate because if you do the same things, you’ll get the same results,” explained Dr Velumani.

Another interesting aspect he highlighted was the need for disruption to stand out from the crowd, citing Jio’s success as they used this strategy to their advantage. “Take less to get more because if you take more, you get less,” he added.

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