While procurement is changing the commercial side of pitches, holding-company consolidation is complicating the conflict-of-interest equation
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Consultancy firms reshape agency pitches as brands step up procurement and conflict checks
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Adapting to Procurement Changes. Thoth Advisors is responding to the growing emphasis on procurement in agency pitches, indicating a shift in how brands evaluate and select their marketing partners.
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Impact of Holding-Company Consolidation. The consolidation of holding companies is complicating the conflict-of-interest dynamics in agency pitches, which Thoth Advisors is navigating as part of its consultancy services.
FAQs
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Thoth Advisors offers consultancy services focused on optimizing agency pitches and navigating procurement processes.
The firm is reshaping its approach to agency pitches in response to increased procurement scrutiny and conflict checks.
The consolidation of holding companies presents challenges related to conflict-of-interest management in agency relationships.
Thoth Advisors primarily works with brands looking to enhance their agency selection processes.
Procurement is becoming a critical factor in agency pitches, influencing how brands assess and choose their marketing partners.