Alongside the 31 agencies already cleared for the first phase, the CBC has identified another 8 agencies whose technical bids were found to have certa...
The Hindu
5
Articles
2
Leadership Changes
1
Campaigns
2
Events
1
People
Latest News
5 Articles
CBC shortlists 31 agencies for first phase of digital advertising empanelment
The Hindu forgoes ad revenue for controversial Dera Sacha Sauda ad
On Saturday, September 12, much of that space in The Hindu's Delhi, Mohali and North India editions was occupied by a full-page advertisement for Dera...
The Hindu's Dera Ad Row: Can a disclaimer soften Front Page blow?
The Dera ad generated significant criticism and The Hindu described it as ‘deeply offensive’, while tendering an unconditional apology
The Hindu launches Season 4 of Made of Chennai: Chennai is Chennaiing
A month-long celebration of the city featuring an archival exhibition, moonlight cinema, runs, heritage experiences, food, music, games and various on...
Diksha Sharma joins The Hindu as Assistant Manager - Digital Sales
Prior to joining The Hindu, Sharma was with Associated Broadcasting Co. Pvt. Ltd. (TV9)
Leadership Timeline
2 Updates
Oct 2023
Latest
Diksha Sharma — Assistant Manager - Digital Sales (appointment)
Diksha Sharma joins The Hindu as Assistant Manager - Digital Sales.
Oct 2023
Diksha Sharma — Assistant Manager - Digital Sales (appointment)
Diksha Sharma joins The Hindu as Assistant Manager - Digital Sales.
Campaigns, Awards & Events
Made of Chennai Season 4
Aug 2023
The Hindu launches Season 4 of Made of Chennai, celebrating the city of Chennai through various events and act...
AI Insights
AI
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Controversial Advertising Decisions. The Hindu's decision to run a controversial ad for Dera Sacha Sauda has sparked significant backlash, highlighting the challenges media companies face in balancing revenue with public sentiment.
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Cultural Engagement Initiatives. The launch of Season 4 of 'Made of Chennai' demonstrates The Hindu's commitment to engaging with local culture and community, enhancing its brand presence in the region.
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Digital Sales Expansion. The hiring of Diksha Sharma as Assistant Manager - Digital Sales indicates The Hindu's focus on strengthening its digital advertising capabilities.
FAQs
AI
The Hindu faced backlash for running a full-page advertisement for Dera Sacha Sauda, which they later described as 'deeply offensive' and for which they issued an unconditional apology.
'Made of Chennai' is a month-long celebration organized by The Hindu that features various cultural activities, including exhibitions, cinema, and community events.
Diksha Sharma is the newly appointed Assistant Manager - Digital Sales at The Hindu, previously associated with Associated Broadcasting Co. Pvt. Ltd. (TV9).
The Hindu engages with its audience through cultural initiatives like 'Made of Chennai' and by addressing community concerns, as seen in their response to the Dera ad controversy.
The Hindu's digital sales strategy is significant as it reflects the company's efforts to adapt to changing media consumption trends and enhance its revenue streams.
AI-assisted summary, reviewed by our newsroom
AI
The Hindu has recently faced controversy over a full-page advertisement for Dera Sacha Sauda, which they deemed 'deeply offensive' and for which they issued an unconditional apology. Additionally, the company has launched Season 4 of its 'Made of Chennai' initiative, celebrating the city's culture and heritage.
Key Executives
1 People
DS
Diksha Sharma
Assistant Manager - Digital Sales