AI, internet advertising, OTT and gaming expected to drive growth as the sector shifts from audience scale to monetisation
5
Articles
3
Leadership Changes
2
People
Latest News
5 Articles
India’s E&M industry to touch nearly $37 billion by 2030: PwC
Vinayak Singh joins PwC as Executive Director
Prior to this, Singh served as Head of Digital Marketing at Reliance Digital
PwC India ropes in Rahul Tiwari as Associate Director - Strategy and Transformation
Prior to this, Rahul Tiwari was with Pidilite Industries for nearly 9 years
Consultancy firms reshape agency pitches as brands step up procurement and conflict checks
While procurement is changing the commercial side of pitches, holding-company consolidation is complicating the conflict-of-interest equation
The end of relationship-led pitches? Consulting firms tighten grip on media reviews
TVS, Raymond, L'Oréal and Godrej Consumer among companies that are tapping consulting firms
Leadership Timeline
3 Updates
Oct 2023
Latest
Rahul Tiwari — Associate Director - Strategy and Transformation (appointment)
Rahul Tiwari has joined PwC India as Associate Director - Strategy and Transformation.
Oct 2023
Rahul Tiwari — Associate Director - Strategy and Transformation (appointment)
Rahul Tiwari has joined PwC India as Associate Director - Strategy and Transformation.
Oct 2023
Vinayak Singh — Executive Director (appointment)
Vinayak Singh has been appointed as Executive Director at PwC.
AI Insights
AI
-
Growth Potential of E&M Industry. PwC forecasts that India's entertainment and media industry will grow to nearly $37 billion by 2030, with AI, internet advertising, OTT, and gaming as key growth drivers.
-
Leadership Expansion. PwC has bolstered its leadership team with the appointments of Vinayak Singh and Rahul Tiwari, enhancing its strategic capabilities in digital marketing and transformation.
-
Consultancy Influence on Media Pitches. The role of consultancy firms in media pitches is increasing, as brands like TVS and L'Oréal are turning to them for procurement and conflict checks, indicating a shift in how media reviews are conducted.
FAQs
AI
PwC projects that India's entertainment and media industry will reach nearly $37 billion by 2030.
Vinayak Singh has joined as Executive Director and Rahul Tiwari as Associate Director - Strategy and Transformation.
AI, internet advertising, OTT, and gaming are expected to drive growth in the entertainment and media industry.
Consultancy firms are reshaping agency pitches by tightening procurement processes and addressing conflict-of-interest issues.
Companies like TVS, Raymond, L'Oréal, and Godrej Consumer are mentioned as tapping consulting firms for media reviews.
AI-assisted summary, reviewed by our newsroom
AI
PwC has recently highlighted the growth potential of India's entertainment and media industry, projecting it to reach nearly $37 billion by 2030, driven by advancements in AI, internet advertising, OTT, and gaming. The company has also strengthened its leadership team by appointing Vinayak Singh as Executive Director and Rahul Tiwari as Associate Director for Strategy and Transformation.
Key Executives
2 People
VS
Vinayak Singh
Executive Director
RT
Rahul Tiwari
Associate Director - Strategy and Transformation