Iyer joins from FanCode, where he served as Director - Brand Marketing
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Abhishek Iyer joins India Basketball League as CMO
MIB opens OTT advertising pipeline with JioHotstar, ZEE5, Amazon MX Player and FanCode
At Rs 150 per 10 seconds, the prescribed CTV video rate is more than twice the Rs 70 rate applicable to mobile and desktop video
AI Insights
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Expansion into OTT Advertising. FanCode is participating in a new OTT advertising pipeline, showcasing its strategic move into the digital advertising market alongside major platforms.
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Leadership Transition. The departure of Abhishek Iyer to the India Basketball League highlights a shift in leadership within FanCode's marketing team, which may impact its brand strategy moving forward.
FAQs
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FanCode is a sports technology company that provides a platform for sports content, live streaming, and merchandise.
Abhishek Iyer, who previously served as Director of Brand Marketing at FanCode, has been appointed as the CMO of the India Basketball League.
The prescribed CTV video rate for advertising on FanCode is Rs 150 per 10 seconds.
The new OTT advertising pipeline includes JioHotstar, ZEE5, Amazon MX Player, and FanCode.
FanCode provides a comprehensive platform for sports fans, offering live streaming, sports content, and merchandise.
AI-assisted summary, reviewed by our newsroom
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FanCode has recently been involved in the sports marketing sector, with its former Director of Brand Marketing, Abhishek Iyer, taking on the role of CMO for the India Basketball League. Additionally, FanCode is part of a new OTT advertising initiative that includes major platforms like JioHotstar and ZEE5, indicating its growing presence in the digital advertising space.
Key Executives
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Abhishek Iyer
Former Director - Brand Marketing