At Rs 150 per 10 seconds, the prescribed CTV video rate is more than twice the Rs 70 rate applicable to mobile and desktop video
Latest News
1 Articles
MIB opens OTT advertising pipeline with JioHotstar, ZEE5, Amazon MX Player and FanCode
AI Insights
AI
-
Inclusion in OTT Advertising Pipeline. FanCode's inclusion in the MIB's OTT advertising pipeline highlights its growing presence in the digital advertising landscape, allowing it to leverage higher advertising rates.
-
Competitive Advertising Rates. The prescribed CTV video rate for FanCode is set at Rs 150 per 10 seconds, which is significantly higher than the Rs 70 rate for mobile and desktop video, indicating a premium positioning in the market.
FAQs
AI
FanCode is a sports-focused digital platform that offers live streaming, sports content, and merchandise.
FanCode generates revenue through advertising, subscriptions, and partnerships with sports leagues and teams.
FanCode is available on various platforms, including mobile apps and web browsers.
FanCode provides live sports streaming, match highlights, news, and analysis related to various sports.
FanCode offers both free and subscription-based content, with premium features available for subscribers.
AI-assisted summary, reviewed by our newsroom
AI
FanCode has recently been included in the MIB's OTT advertising pipeline alongside major platforms like JioHotstar, ZEE5, and Amazon MX Player. This inclusion signifies a strategic move to enhance its advertising capabilities and revenue potential in the competitive OTT space.