Industry leaders at the e4m D2C Summit 2026 shared where the technology is delivering value and where human judgement still counts
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D2C brands take AI beyond the marketing function
Comet raises ₹100 crore in Series B round led by Verlinvest
The round has received backing from existing investors Elevation Capital and Nexus Venture Partners, along with angel investors Abhiraj Singh Bhal, Aj...
Camera-first product design: How social shareability is shaping packaging innovation
For brands, shareability is becoming an additional consideration alongside functionality, pricing and shelf appeal
AI Insights
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Funding Success. Comet Shoes successfully raised ₹100 crore in a Series B funding round, indicating strong investor confidence in the brand's growth potential.
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Investor Backing. The funding round was supported by prominent investors including Elevation Capital and Nexus Venture Partners, highlighting the brand's appeal in the competitive D2C market.
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Focus on Shareability. Comet Shoes is innovating in packaging design to enhance social shareability, aligning with current trends in consumer engagement and marketing.
FAQs
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Comet Shoes raised ₹100 crore in a Series B funding round led by Verlinvest.
Key investors include Verlinvest, Elevation Capital, Nexus Venture Partners, and angel investors like Abhiraj Singh Bhal, Ajit Mohan, and Anand Ahuja.
Comet Shoes is focusing on camera-first product design to enhance social shareability.
Comet Shoes is integrating AI in its marketing and product development processes to deliver value.
Comet Shoes is aligning with the trend of enhancing packaging innovation for better consumer engagement.
AI-assisted summary, reviewed by our newsroom
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Comet Shoes has recently raised ₹100 crore in a Series B funding round led by Verlinvest, with participation from existing investors and notable angel investors. The company is also focusing on innovative packaging designs that enhance social shareability, reflecting a trend in the D2C sector towards integrating AI in marketing and product development.
Key Executives
3 People
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Abhiraj Singh Bhal
Angel Investor
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Ajit Mohan
Angel Investor
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Anand Ahuja
Angel Investor