JWT wins a Silver in Film Craft Lions for Nike's 'Make Every Yard Count' campaign

The Bangalore-based team's work won a Silver Lion in the Editing subcategory

e4m by exchange4media Staff
Updated: Jun 23, 2014 7:51 AM
JWT wins a Silver in Film Craft Lions for Nike's 'Make Every Yard Count' campaign

JWT India was the only Indian agency to be shortlisted for the Film Craft Lions. The Bangalore-based team’s work on ‘Make Every Yard Count’ for Nike Cricket has been nominated in the Editing and Sound Design categories.

The ‘Make Every Yard Count’ video was created using crowd-funded images of all types of players (batsmen, bowlers and fielders)who sent their pictures via social media platforms . The creators used 200,000 moments from thousands of cricket grounds across India, featuring 1,440 young cricketers.
 

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