Budget 2025
However, lack of reduction in the 18% GST on advertising services remains a missed opportunity, particularly for SMEs and digital-first brands that operate with constrained marketing budgets, say some
Industry experts anticipate a positive ripple effect on the economy, with businesses gearing up to capitalise on the rising purchasing power
The hashtag #Budget2025 trended as brands showcased their agility in engaging with current events through memes and clever posts
By freeing an estimated Rs 85,000–1.19 lakh crore in disposable income across 30% of urban households, the policy directly amplifies purchasing power
By easing financial constraints, the government aims to empower startups to scale faster, innovate fearlessly, and create high-impact employment opportunities
Most industry leaders are calling for the Budget to include measures that stimulate economic growth by increasing citizens' disposable income and boosting consumption
Industry leaders believe higher allocation of budget towards infrastructure in tier 2 and 3 cities and tax incentives would boost OOH ad revenues and accelerate innovation
Leaders across categories emphasise the need for government measures to ease GST rates, uplift consumer confidence and incentivise local manufacturing
Industry leaders are also expecting the finance minister to lower import duties on raw materials, and improve CBC advertisement rates
While the decision on the GST is taken by an independent council, stakeholders still hope some GST relaxations to be announced in the budget
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