bqOSx1_70194_author.jpg

Sachin Uppal

The author is the CMO of Play Games24x7

Guest Column: Digital Ad Fraud, the biggest threat for marketers today: Sachin Uppal, CMO, Play Games24x7

Bot-driven traffic, pixel stuffing and other such tricks are outright fraud and make less than 50% of all online ads seen by a real human

Show more