Prabhakar Tiwari

he author Prabhakar Tiwari is Founder and CEO of The MargDarshak Inc

Guest Column: Optimising Brand Architecture with the 4Fingers™ Method

The method is a systematic approach to undo the effects of historic neglect to integrate brands or strategically manage them as a portfolio of long-te...

Guest Column: Media pitch management a corporate Swayamvara: Prabhakar Tiwari, The MargDarshak

The Founder and CEO of The MargDarshak delves into the pitch management process and likens it to a Swayamvara for selecting the best suitor with absol...

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