Authors

Karan Kumar
guestcolumn@exchange4media.com @Karan Kumar

Guest Column: "Efficacy, efficiency & experiential will be key buzz in mktg in 2014"

Guest Column: "Efficacy, efficiency & experiential will be key buzz in mktg in 2014"?blur=25

The marketing narrative in 2014 will centre around the efficacy & efficiency of marketing plans, says Karan Kumar, GM - Marketing, ITC's Lifestyle Retailing Business

Karan Kumar Jan 14, 2014 8:40 AM