Date-wise News

Social media and search take more than 50 per cent share of digital ad spend: Dentsu Aegis Network exchange4media Digital Report

The share of spends on digital media is expected to reach 24% by 2020 from the current 12%

exchange4media Staff 01-March-2017

SPN completes first phase of Ten Sports Network acquisition

SPN’s cluster of nine sports channels will now include Sony SIX, Sony Six HD, Sony ESPN, Sony ESPN HD, TEN 1, TEN 1 HD, TEN 2, TEN 3, and TEN Golf HD

exchange4media Staff 01-March-2017

MY FM celebrates 10 yrs of leadership in Chandigarh

Hosts week-long music and entertainment festival, ‘Dus ka Jashan’, in Tricity

exchange4media Staff 01-March-2017

Sanjay Menon takes on as Managing Director, Sapient India

In this role, Sanjay will drive strategy, capability development, and growth of Sapient’s India presence and maintain its status as hub of the company’s globally distributed delivery network

exchange4media Staff 01-March-2017

Famous Innovations wins mandate for Titan’s new ethnic wear brand, Taneira

The brand creation mandate includes naming, brand identity, design, complete brand strategy, and communication

exchange4media Staff 01-March-2017

DigitalF5 appointed social media agency for Adlabs Imagica

The agency will lead Imagica’s latest campaign, ‘Badi Interesting Jagah Hai’; manage digital content creation, social media marketing, and online reputation mandate for the brand

exchange4media Staff 01-March-2017

Culture Machine expands technology business into ASEAN

Digital media network re-organizes top brass: Siddharth Narula elevated as Chief Revenue Officer, Aditya Aima joins as Business Head – ASEAN and Minal Sharma as National Sales Head

exchange4media Staff 01-March-2017

Radio Mirchi acquires 21 new licenses for Rs 51.3 crore

With these 21 cities, the core Mirchi brand will expand its footprint deeper into strategically important and fast growing cities and states. Its presence will increase from 43 to 64 cities in India.

exchange4media Staff 01-March-2017

Amazon, Tata Motors, Hyundai top list of most "mobile ready" brands in India: MDEX

The MDEX determined each brand’s mobile performance against five dimensions: discoverability, mobile optimization, navigation and content, utility and usability, and driving desired actions.

exchange4media Staff 01-March-2017

Chak De India girl Chitrashi Rawat promotes Vodafone Play

Television commercial and digital campaign launched to create awareness for Content App

exchange4media Staff 01-March-2017

India is not lagging in digital advertising, we are at a different stage in the development cycle: Ashish Bhasin

Ashish Bhasin’s quick takes on the DAN E4M report

exchange4media Staff 01-March-2017

Conviction, simplicity and sense of humour key on digital medium: Arnab Goswami

Arnab Goswami spoke about the key lessons to keep in mind for a brand on the digital medium while speaking at the launch of the Dentsu Aegis Network exchange4media Digital Report

exchange4media Staff 01-March-2017

NDTV pins hopes on sponsors to make up for fall in revenues from advertising

NDTV incurred a loss (EBITDA) of Rs 7 crore during the quarter ended December 31, 2016.

Saif Ahmad Khan 01-March-2017

If you are a website or a media owner that is entirely funded by digital advertising, you will go bust in 3-5 years: Paul Rossi, President, The Economist Group

At the unveiling of the first DANe4mreport, Rossi spoke about mega digital trends, his predictions for brands and media industry in the near future, and more

exchange4media Staff 01-March-2017

Varun Kohli elevated to CEO, iTV Network

In his new role, Varun will be handling India News, NewsX, NewsX HD and digital assets and he will be instrumental for providing strategic direction, leading teams and strengthening revenues for the organisations.

exchange4media Staff 01-March-2017