Date-wise News

Nikhil Wagle launches new 24 hour Marathi news channel, Maharashtra1. He aims to bring the channel to top position in the Marathi news space within 1 year of launch. Read more here.

exchange4media Staff 05-January-2016

The company will utilise the funds to grow its team, strengthen its technology, infrastructure and brand over the next two years

exchange4media Staff 05-January-2016

Colors has associated with Sphereorigins to launch a home-grown animated series an extension of a popular Hindi television character called ‘Chhoti Anandi’

exchange4media Staff 05-January-2016

Radio One has made a number of high profile changes to its leadership team as it kickstarts 2016. It has also announced a 25 per cent rate hike across its 7 markets.

exchange4media Staff 05-January-2016

The agency will be providing innovative, insight-driven Marcomm solutions to build brand awareness and manage kairali’s reputation as a company

exchange4media Staff 05-January-2016

The 20-member team behind Shifu has also come on board across various verticals at Paytm

exchange4media Staff 05-January-2016

While it is important for users to have Internet access, and the jury is still out on how restricted or not this should be – it is as important for all to know how to use and benefit from the internet, like we have and do writes Paresh Chaudhry CEO of Madison PR

Paresh Chaudhry 05-January-2016

Wipro Limited announced the appointment of TK Kurien as the Executive Vice Chairman and Abidali Z Neemuchwala as the Chief Executive Officer and Member of the Board of the company. Both these appointments are effective February 1, 2016

exchange4media Staff 05-January-2016

Mosquito repellents grew by 29 per cent, toilet/floor cleaners by 24 per cent and scourers by 22 per cent. These as a whole contribute to 75 per cent of the ad volumes in this category on TV

exchange4media Staff 05-January-2016

The travel industry witnessed a quality surge of applied technology which is facilitating in optimization of planning, customizing and booking, writes Prabhat Gupta, Co-founder and CTO of TravelTriangle.

Prabhat Gupta 05-January-2016

As per week 51 (December 19-25, 2015) BARC data ,including both rural and urban markets, Hindi GECs garnered a total 5.4 billion ratings 000s in Hindi Speaking Markets (HSM) whereas, 2.6 billion in only the rural market. The rural population garnered around 48 per cent (26,39,959) of the total viewership in week 51. Below 10L Urban population fetched 25 per cent (13,66,573) of the total viewership ratings.

exchange4media Staff 05-January-2016

The campaign was developed by L&K Saatchi and Saatchi and was shot by MagicBox productions

exchange4media Staff 05-January-2016

In RAM ratings for week 51 (13- 19 December, 2015), No change in the top positions of the radio channels were seen in any of the cities as Big FM, Fever FM, Radio Mirchi and Radio City retained their No.1 positions across the Mumbai, Delhi, Kolkata and Bangalore markets respectively

exchange4media Staff 05-January-2016

Cheil India today announced the appointment of Vijay Simha and Aneesh Jaisinghani as a part of the senior creative leadership, reporting to Sagar Mahabaleshwarkar.

exchange4media Staff 05-January-2016