Date-wise News

Pepsi to push premium brands

Pepsi to push premium brands?blur=25

PepsiCo India has decided to focus on urban markets and give an array of options, including premium products, to city dwellers to achieve volume and turnover growth. The rural markets, it has concluded, do not hold much promise.

exchange4media Staff Dec 30, 2005 9:55 AM

Emami turns to Garam Dharam to promote Sona Chandi Kesar Chyawanprash

Emami turns to Garam Dharam to promote Sona Chandi Kesar Chyawanprash?blur=25

Emami has roped in the original ‘He-Man’ of Bollywood, Dharmendra, as brand ambassador for its Sona Chandi Kesar Chyawanprash variant with dry fruits. The actor joins Sourav Ganguly, Sunny Deol and Shah Rukh Khan as brand ambassador for the health supplement.

exchange4media Staff Dec 30, 2005 9:54 AM

More biased media plans and over-riders for 2006?

More biased media plans and over-riders for 2006??blur=25

It’s sublime irony. Even while the sun is rising over a new, professional media planning and buying terrain, the calendar ahead should see more ‘biased’ media plans rolling out from some of these specialist agencies. All hues of financial opacities and ethical issues are increasing shading the media agency-client relationship worldwide.

exchange4media Staff Dec 30, 2005 9:52 AM

Internal Communication: Whose job is it anyway? – Part 2

Internal Communication: Whose job is it anyway? – Part 2?blur=25

Feedback to Part 1 of this series indicates that PR agencies are not allowed the luxury of training people for internal communication function, given ‘client obsession’ with media relations. Will the varied skill sets required for internal and external communication stand in the way of agencies redefining deliverables?

exchange4media Staff Dec 30, 2005 9:50 AM

40th IAA World Congress to showcase the region’s best creative works

40th IAA World Congress to showcase the region’s best creative works?blur=25

Backed by the Crown Prince of Dubai and UAE Defence Minister, General Sheikh Mohammed bin Rashid Al Maktoum, the 40th International Advertising Association (IAA) World Congress will witness the largest regional creative gathering. The event will be held in March 2006.

exchange4media Staff Dec 30, 2005 9:47 AM

NIIT bags Avaya GlobalConnect Award 2005 for best customer responsiveness

NIIT bags Avaya GlobalConnect Award 2005 for best customer responsiveness?blur=25

NIIT, one of the largest IT trainers in Asia, has been conferred with the AvayaGlobal Connect Award for Customer Responsiveness in the Educational Institutions category.

exchange4media Staff Dec 30, 2005 9:46 AM

Jagran targets Rs 400 cr via public offer

Jagran targets Rs 400 cr via public offer?blur=25

Jagran Prakashan Ltd, publisher of the Hindi daily Dainik Jagran, plans to raise nearly Rs 400 crore through its initial public offer (IPO). The IPO, which intends to offer nearly 20 per cent of the post-issue capital, will put the valuation of the company at Rs 2,000 crore, the second largest among the listed media companies.

exchange4media Staff Dec 30, 2005 9:45 AM

Corporate Media Men ends year on a high; To launch Malaysia ops by April 2006

Corporate Media Men ends year on a high; To launch Malaysia ops by April 2006?blur=25

Chennai-based Corporate Media Men Advertising had set out on a course of expansion with a target of Rs 20 crore in billings for the current financial year. And it is well on course to achieving that figure, with Rs 13.5 crore in the bag already. And on the cards is expanding to global shores like Malaysia.

exchange4media Staff Dec 30, 2005 9:44 AM

IAMAI to host Digital Summit in January 2006 to boost domestic Internet economy

IAMAI to host Digital Summit in January 2006 to boost domestic Internet economy?blur=25

The Internet and Mobile Association of India is hosting ‘Digital Summit 2006’ on January 17 and 18, 2006 in Mumbai to promote and boost the domestic Internet economy. The two-day Summit will focus on areas like the role of the Internet in the Indian economy, issues and growth opportunities of the broadband access.

exchange4media Staff Dec 30, 2005 9:42 AM

STAR India appoints Sameer Sabnis as Technical Director

STAR India appoints Sameer Sabnis as Technical Director?blur=25

STAR India is paying more attention to the technical inputs, and in the process, the Network has roped in Sameer Sabnis as Technical Director. Deepak Segal, EVP, Content and Communication, STAR India, informed that the camera expertise that Sabnis brought on the table made him an ideal candidate for the role.

exchange4media Staff Dec 30, 2005 9:41 AM

Mumbai print celebrates year end with fresh burst of marketing activities

Mumbai print celebrates year end with fresh burst of marketing activities?blur=25

The Mumbai market has never been bereft of any action in terms of new entrants in the print segment, and the New Year has given them an excuse to make more noise and release some interesting messages. Both Hindustan Times and DNA have been continuously active, now it’s Mumbai Mirror’s turn to up the ante.

exchange4media Staff Dec 30, 2005 9:38 AM

Rusty Weston, Founding Editor, Managing Offshore

Rusty Weston, Founding Editor, Managing Offshore?blur=25

<p align=justify>The one thing that really excites me about it (the Indian BPO industry) is that it’s open to anything, ready to try anything. I had some interviews with some of the leading BPO providers and the business models that they are going to try are so innovative, the emphasis, for instance, on results – not just like how much can I pay a worker per hour, they are looking at the output per hour, they are looking at the results. So, the payment is based on actual results and quality. I think that’s innovative, there are a lot of good ideas. I think there is competition in the BPO space that is helping to produce innovation. It is coming very rapidly. I am very excited about the Indian BPO space.

exchange4media Staff Dec 30, 2005 12:00 AM