Squeeze on profitability amid tight market conditions and rising disposable incomes has led the Rs 6,500-crore LG Electronics to sharpen its focus on the premium segment of durables and appliances this year. “The next few months will see a roll-out of high-end products across categories.
Animal Planet’s special programme ‘Tsunami: Animal Instinct’ studies how animals, led by their natural survival instincts, saved themselves and possibly humans when the killer Tsunami waves struck South Asia last December. The show will go on air on June 27 (Monday) at 11 pm.
It’s action time at Dentsu Marcom offices. It has already begun work on the Dr Batra’s account. And now it’s the Iffco-Tokyo business that has come to the agency’s way. The agency’s Delhi office has bagged both the creative and media duties of the general insurance company and the account size is pegged at Rs 7 crore.
MindShare has bagged the coveted title of ‘Agency of the Year’ at Emvies. They lost the title to Lodestar Media and getting it back sure has Srivastava and Sakhuja thrilled. In a conversation with Saurabh Niranjan Turakhia of exchange4media, the duo speaks more on what the award means to them and what is the target next year.
Emvies 2005 was an affair to remember. MindShare reclaimed its ‘Agency of the Year’ title that it lost to Lodestar Media last year but the interesting thing was the quality of turnout, the increased number of media entities that won this year and the experience that Emvies 2005 gave.
In a multi-agency pitch, JWT Bangalore has won the creative mandate of Infinite Computer Solutions. According to informed sources, the account size is about Rs 8-10 crore. When contacted, JWT Bangalore’s Senior Vice-President and General Manager, Dhunji Wadia, confirmed the news.
Contrary to expectations of many, the Films awards don’t have much for the Indian advertising fraternity. The shortlist for the Film and Radio awards is announced yesterday. Both the categories have only one Indian shortlist entry from McCann Erickson.
Just one shortlist from India in over 600 Films! For those of us hoping that the large, and most coveted, Film category will lift the spirits of 100 odd Indian delegates, we were in for a big disappointment today. The only shortlist ‘Happydent Photographer’ by McCann Erickson couldn’t bring any smile. The nine-page Radio Shortlist also had no Indian work getting a mention. Indian creative industry will need to come together, like the Thais or the South Americans have, to find the answers. exchange4media Director and Group Editorial head Amit Agnihotri comments from Cannes Fest.
<p align=justify>“The business has become more competitive, younger and demands a greater responsiveness in terms of turnaround times, capturing consumer insights or even the nature of service demanded by clients. Communication plans are not merely TVCs and print anymore. We are talking of different touch points, we are talking of a need for media neutral solutions and these are significant changes that have come in the business.”