After a stint of seven months, Prabhakar Mundkur has decided on destination next. Leaving his duties as Business Development Director, JWT, he has joined Percept H as COO. Mundkur has joined the organisation today and would be reporting into Percept H, President, Rajesh Pant.
Bharat Petroleum Corporate Ltd has decided on the agencies to take care of its Rs 40 crore advertising business. Around nine agencies were invited for the annual review and sources inform that the decision is in favour of Lowe Lintas, Saatchi & Saatchi and Euro RSCG.
The average American Internet user spends three hours a day online, with much of that time devoted to work and more than half of it to communications, according to a survey conducted by a group of political scientists. The survey found that use of the Internet has displaced television watching and a range of other activities.
Haier India, a wholly owned subsidiary of the $9.2-billion Haier Group, the Chinese home appliances and consumer electronics major, plans to launch its mobile handsets by mid-January 2005. The company will also be setting up its own CTV manufacturing unit and an R&D centre in 2005.
Reid & Taylor, positioned as a luxury suiting brand, is now focusing its attention on the middle segment of the market to expand its presence. This follows consumer research that showed that the brand is perceived to be much more expensive than it actually is.
The recent initiative of the Indian Newspaper Society (INS) to constitute a separate committee to promote the interests of small and medium newspapers and magazines and the upcoming seminar on January 10 to evolve a consensus for redressal of their problems have been well received.
‘Koi Mil Gaya’ has delivered heavily for Max and by simple virtue of available options, worked better than it did for Sony Entertainment Television. On Max, the Christmas Day-broadcast of the movie has fetched a rating of 5.68, making it the highest scorer on a movie channel in 2004. On Sony, when the movie was aired on October 24, 2004, it clocked 5.39.