Perfetti Van Melle India Pvt. Ltd. has chosen Leo Burnett as the third agency to handle creatives for the company’s three new products that will be launched later this year. O&M and McCann Erickson are other two agencies working for Perfetti which has an ad-spend of a cool Rs 50 crore. The media duty will continue to rest with Madison.
IT major iBall has launched its latest range of world-class notebooks. There are 16 different variants available with options of 14.1” and 15” Active XGA TFT LCD display. The product is available within a range of Rs 45,000 to Rs 60,000 (plus taxes) depending on the configuration.
An online and SMS promotional campaign for the second series of BBC World’s University Challenge Quiz has seen participants answering more than 6.5 million questions in just six weeks – three times the number recorded during the whole of last year’s inaugural campaign.
All India Radio has won the Asia Pacific Broadcasting Union’s ABU Award for Best Children’s Programme of 2004. Doordarshan Engineer-in-Chief RK Gupta has received the ABU Award for Excellence in Broadcast Engineering for his contribution in development of television network in India. Today, Doordarshan is the world’s second largest terrestrial network after CCTV, China.
Nokia has launched a new model of camera phone, Nokia 3220, targeted at the youth and priced at Rs 12,169. The phone has visual flashing lights and includes an optional feature of wave messaging capabilities that allows users to flash a short text or graphic image visually.
Adopting an industry-consumer-friendly approach for broadcasting and cable services, telecom regulator Trai has said there would be no price regulation on pay/premium channels except the limited regulation of 20 per cent as the ‘maximum discount’ on a bouquet of premium channels in the conditional access system (CAS) areas.
Realty Plus, a monthly on real estate business, organised a panel discussion on the TNS National Survey of Prospective Home Buyers in New Delhi. The panel of eminent personalities from the real estate industry debated on factors that impact house purchase decisions.
Even as the Supreme Court decided that a five-judge bench would take up hearing on Tuesday in the cricket telecast rights petition filed by Zee Telefilms, ESPN-STAR Sports made a fresh offer to BCCI on Monday to telecast the Australia series and pass on the advertising revenues to the Cricket Board.
National Thermal Power Corporation has lined up a budget of Rs 7-8 crore to promote its $ 1-billion public issue – the second largest of its kind in the country. Alongside advertising on print and electronic media and outdoors, the power major is emphasising more on roadshows hitting all major financial markets across the country and several global capital market nerve-centres.
The great Indian consumer is an ever-changing community and a reflection of the change comes vivid on all the facets of the media industry. Lifestyle awareness is fast coming up as a necessary component in every aspect and recent launches indicate that the print segment is not spared at all. Media experts take a look deep into the trend.
Leo Entertainment head Sanjay Bhutiani is all set to move across to the rival group Percept D Mark, inform reliable industry sources. Percept D Mark is floating a new venture within the entertainment space, and Bhutiani would be occupying the position of CEO for the same.