The urban consumer, it seems, is moving up the value chain at a rapid pace as far as consumer durables are concerned. There is a preference shift in most categories, be it colour televisions, refrigerators, air conditioners or washing machines, towards upper-end products, often even for first-time purchases.
Bangalore-based Carbon brand of fashion accessories and jewellery has opened its first exclusive store at Forum Mall in Bangalore. So far the group was selling its products through shop-in-shop strategy. With the new venture, Carbon adopts a two-pronged marketing plan. Mumbai, Pune and Hyderabad are next destinations for Carbon exclusive outlets.
Emergence of mobile gaming is already under way in India but the revenue flows and value distribution still offer possibilities for diversification and newer business models. Market reaction shows good titles will be successful regardless of the media, required to play them.
With small screen icon Mandira Bedi sporting an Asmi and Aishwarya responding to Tarsem’s vision in the new Nakshatra commercial, branded jewellery segment is using the rub-off effect as a means to push the message. But are celebrities essential for top-of-the mind recall? We checked out with the market leaders.
The motorcycle market in the last few months has seen almost half a dozen new models being introduced, every motorcycle manufacturer wanting to grab a bigger share of the pie. Who roars away with how much will depend on how smartly they can read the market, work and rework their strategies, and how quickly they can introduce a new model or upgrade a bestseller.
Communication is an integral aspect of brand building process. There are hordes of success stories on brands built on effective communication like word-of-mouth and direct marketing – avoiding the mass media. Experts are of the opinion that advertising plays a very small part in the entire process of brand communication.
The 141 Worldwide, a group company of Bates, is absorbing the best talents from the advertising and marketing sectors to provide holistic solutions to the marketing industry. The latest to join the team as Director, Marketing Services, is Nirmallya Roy Chowdhury from The Telegraph.
The much-talked-about deal finally landed on Sunday morning with the UK-headquartered global advertising major WPP acquiring its US rival Grey Global. According to agency reports, WPP clinched the estimated $ 1.34-billion cash-and-stock deal beating the French contender Havas and the US-based private equity firm Hellman and Friedman.