Date-wise News

Can Arrow translate customer preference to brand personality?

Can Arrow translate customer preference to brand personality??blur=25

Today’s menfolk can be segregated into four segments when it comes to their clothing requirements. The need to stand apart, to blend in, to look young & vibrant and the need to look that you have arrived in life. These findings have come from a survey undertaken by Quantum market research for Arrow, a premium menswear brand under Arvind Brands Ltd, to understand customer behaviour.

exchange4media Staff Apr 5, 2004 7:17 AM

Broadcasters turn to mobile tech to fine-tune revenues

Broadcasters turn to mobile tech to fine-tune revenues?blur=25

A convergence of sorts is expected to happen with television channels planning to use mobile technology to shore up the revenues. Broadcasters such as Star India and Sony Entertainment Television (SET) are in the process of tying up with various telecom service providers to generate additional revenues using wireless technology such as SMS and phone votes. And this initiative is expected to take off with the launch of two reality shows - The Indian Superstar on Star Plus and Pop Idols on Sony — later this year.

exchange4media Staff Apr 5, 2004 7:15 AM

Media stocks M-Cap up 96 per cent in 2003-04

Media stocks M-Cap up 96 per cent in 2003-04?blur=25

Investors who purchased entertainment stocks last fiscal because of their low valuations have reason to smile, with these stocks outperforming the benchmark 30-share Sensex. Companies in this sector have outperformed the Sensex by posting a 96 per cent increase in market capitalisation over the last fiscal.

exchange4media Staff Apr 5, 2004 7:14 AM

Print Advertising Spends on the Tractors Category shows seasonal changes in 2003, being highest during the Fourth Quarter: An AdEx India Analysis

Print Advertising Spends on the Tractors Category shows seasonal changes in 2003, being highest during the Fourth Quarter: An AdEx India Analysis?blur=25

Agriculture is the backbone of the Indian economy providing employment to nearly 70% of the population. As we have been analyzing the Automotive Sector for quite some time now, we thought it would be incorrect to miss out on Tractors, which are an important component of modern agriculture. Tractors are used to pull a variety of farm implements for plowing, planting, cultivating, fertilizing, and harvesting crops, and can also be used for hauling materials and personal transportation.

exchange4media Staff Apr 5, 2004 7:13 AM

Himalaya Drug plans mega ad campaign

Himalaya Drug plans mega ad campaign?blur=25

Starting May, Himalaya Drug Company says it will roll out one of its biggest global advertising blitzes across new as well as existing markets. The campaign spanning print, electronic and outdoor media will precede the company's plans to consolidate its presence within the country and West Asia and also enter new markets of Australia, Europe and Eastern Asia.

exchange4media Staff Apr 5, 2004 7:13 AM

IT content needs local relevance, says Shyam Malhotra

IT content needs local relevance, says Shyam Malhotra?blur=25

There is indeed no dearth of information; the challenge is in packaging them to suit local needs, says Shyam Malhotra, Executive Director, Cyber Media India Ltd and Editor-in-Chief, Cyber Publications.

exchange4media Staff Apr 5, 2004 7:12 AM

Netting big business from small centres

Netting big business from small centres?blur=25

Ecommerce player Mahamaza.com has led a quiet revolution in the B & C category towns across the country. Encouraged by the online success, the company is foraying into offline retailing business.

exchange4media Staff Apr 5, 2004 7:11 AM

Brand Curry plans to break out of ‘stereotypes’

Brand Curry plans to break out of ‘stereotypes’?blur=25

Following a stint in RMG David, Subrato Chakraborty is all set to break out of ‘stereotypes’ as he gets ready to launch his brainchild Brand Curry. With a comfortable financial cushioning and impressive account supports, the agency to begin its journey on April 5.

exchange4media Staff Apr 5, 2004 7:10 AM

Sakal Group wins global accolades with cutting-edge technology

Sakal Group wins global accolades with cutting-edge technology?blur=25

Sakal Group has implemented an end-to-end media workflow solution from Siemens. The SAP-enabled system ensures better production quality at much lesser costs. Implementation of cutting-edge technology fetches recognition to the group from across the world.

exchange4media Staff Apr 5, 2004 7:09 AM

rmg david bags Singapore Tourism account

rmg david bags Singapore Tourism account?blur=25

The creative mandate for Singapore Tourism is now being handled by rmg david and the win comes as a part of a pitch that was held around two months back. Group M continues to handle the media aspect of the business. The win was confirmed by R Narayanan, COO, rmg david.

exchange4media Staff Apr 5, 2004 7:08 AM

Mid Day puts hunt for partner on the backburner

Mid Day puts hunt for partner on the backburner?blur=25

Mid Day Multimedia’s hunt for a minority partner by heaving off part of the equity base goes on the backburner, while the AM edition, launched after much fanfare, disappeared within a week. Similarly, the telly venture leaves a mystery. What does the group has in store?

exchange4media Staff Apr 5, 2004 7:08 AM

Revlon’s Rs 10-cr AoR moves to Initiative

Revlon’s Rs 10-cr AoR moves to Initiative?blur=25

Initiative wins Rs 10-crore media business of Revlon. The agency will be responsible for the account in Asia, the Pacific region and Africa. Initiative plans to work out media strategy based on brand’s requirements.

exchange4media Staff Apr 5, 2004 7:07 AM