Date-wise News
Archies Ltd has booked around 25 retail properties in key mall locations across the country. Company is looking at adding 50 stores in next couple of years to the existing network of 35 exclusive company-managed stores, which account for around 23 per cent of overall Archies retailing revenues. The new expansion drive is expected to support Archies’s topline growth.
exchange4media Staff Mar 27, 2004 7:27 AM
The Department of Posts plans to offer facilities to collect bills for more telecom companies. Initially, this will be launched in Chennai and depending on how it works, the service will be extended to other parts of Tamil Nadu
exchange4media Staff Mar 27, 2004 7:27 AM
The premium apparel brand from the stable of Madura Garments, Louis Philippe, is likely to expand its portfolio into the fragrance business in the near future. The brand, which is the largest premium shirt and trouser brand in value and volume, is targeting a turnover in excess of Rs 200 crore by the year 2007-08.
exchange4media Staff Mar 27, 2004 7:26 AM
PepsiCo India has formally kicked off its strategic alliance with Hindustan Lever Limited (HLL) by test marketing latter’s Lipton brand of tea and Bru coffee through a vending format in Delhi. The alliance was formed to jointly market a full range of Hindustan Lever Limited’s hot beverages and soft drinks from Pepsi’s portfolio in 2002.
exchange4media Staff Mar 27, 2004 7:25 AM
PepsiCo India is all set to launch its best-selling brand, Gatorade, an energy drink with global sales of over $1 billion, in the country soon. The company is trying out various packaging options, such as glass bottles, and the trademark green-and-yellow plastic sipper bottles.
exchange4media Staff Mar 27, 2004 7:24 AM
Would you like a Shaz & Waz cap? How about Shaz & Waz eau de cologne? Or Shaz & Waz cricketing gear? Riding on the popularity of the Shaz & Waz Show, first shown on January 2 during the Indian cricket team’s tour of Australia, ESPN Star Sports is drawing up plans to come out with Shaz & Waz merchandise.
exchange4media Staff Mar 27, 2004 7:23 AM
Coca-Cola said on Friday it will be investing up to $70 million this year along with its bottlers in expanding capacity, while announcing a slew of new launches, including a new Coke variant called Coke Vanilla and two new variants in soft drink concentrate Sunfill.
exchange4media Staff Mar 27, 2004 7:22 AM
Inspiration is nothing new to the advertising world. But when two agencies are inspired by the same idea and release similiar advertisements with a gap of four months, what do you call it?
exchange4media Staff Mar 27, 2004 7:20 AM
News channels can breathe easy. Even though the deadline for news channels to rejig their equity structure as per the government’s new guidelines expired today, a dozen-odd channels that had failed to do so can carry on operations till a new government takes over.
exchange4media Staff Mar 27, 2004 7:19 AM
Aishwarya Rai signs up to promote Swatch Evidenza range of premium watches. Evidenza will be the main focus of advertising, while JWT will continue handling the account.
exchange4media Staff Mar 27, 2004 7:18 AM
The Sri Lankan outfit of Rediffusion DYR is flying high with impressive client portfolio and repeated success. The agency eyes at a billing target of SLR 600 million, says CEO Rajappa.
exchange4media Staff Mar 27, 2004 7:17 AM
The beaten track will not lead to exciting avenues in the domain of market research, says Andre Nair, CEO, South Asia, Group M. There is an urgent need to infuse fresh ideas and more funds to generate appropriate solutions, he observes.
exchange4media Staff Mar 27, 2004 7:16 AM
The dos of programming are ‘Dare to be Different!’ Always build on your strengths and push the envelope. Even if you fail, you must keep trying. Above all, never take your viewer for granted. She is much smarter than you think! As Ogilvy said, with regard to advertising, the consumer, in our case, the viewer, is not a moron – she is your wife!.
exchange4media Staff Mar 27, 2004 12:00 AM